Whether you only have a website or you also have a blog, publicizing your webinar through your own sites can be extremely effective. People who already trust you are visiting your site every day. Make sure you place the information about your event in a prominent place where everyone can see it. Lastly, creating an exciting press release can also be a great way to reach out to potential attendees through the Internet.
It can be tempting to start talking when you have something to say on a conference call, but it is important to wait your turn and avoid the temptation to interrupt the person currently speaking. The reasons for this are actually two-fold:
First, there are some conference bridges that are configured only allow one person to talk. As such, if you begin talking while someone else still has the floor, there is a good chance that you may unknowingly cut the speaker off before they are done speaking. Second and more importantly, waiting your turn is really a simple matter of politeness and conference call etiquette.
When you have more than several people on a web conference, it is easy for multiple people to want to share their ideas, push slides and speak at the same time. However, when you have too many people who have presenter
features such as controlling slides and annotation tools, a sense of disorganization and chaos can quickly overcome your meeting
. For this reason, if your web conference requires the use of several presenters
make sure to plan the flow of the meeting and
coordinate roles prior to your event start time. Remember, by keeping control and limiting the number of presenters, you are reducing the chance of unauthorized use of a web conferencing features and disruptions within the meeting
The data you collect should fall into one of five categories: demographic, interaction, sentiment, engagement or consumption. Once you establish the data fields within these categories, it is important to consistently use them throughout every virtual event for the best results. It is best to avoid free text entries that are difficult to categorize. With consistent data fields, you will be able to more accurately track behavior across multiple online events and build a profile of who your audience is and how they are most likely to interact with you.
When people normally have a conversation, the intent, emotion, and attitudes of the speaker are generally and primarily decoded through body language. However, when you're on the phone conducting an audio confernce, you do not have the luxury of utilizing body language and as such must depent on your tone of voice. With this in mind, it is suggested that when on a conference call use words that label your emotions so that no one is in doubt how you feel.
For example, "We were incredibly grateful
and extremely moved
by the overwhelming
support being provided by the community in the dire
times after the winter storm."
Running late happens, but do your best not to be late for any web conference meetings. It is always best to arrive about five to 10 minutes early so you can become comfortable with the web conferencing software being utilized. This also allows the meeting to start on time and avoids the distraction of late entrants. Another recommendation is to send an “I’m here in case you want to join early” email to the entire attendee list. Make sure to include all the log-in details and instructions again, to make the information easily available to your participants.
If your company has collected contact information from potential and current customers, you can use this list when publicizing your webinar. Send out emails to everyone on your list to announce your event. In some cases, you may wish to send out more than one notice, such as two weeks before, one week before and even the day before the event. In most cases, three well-spaced emails are the most effective.
Furthermore, make sure the email invitations sent to your mailing lists are well-formed and have been tested internally, before being sent out. It is suggested that you test your mailing lists by sending out both text-only emails and HTML emails, and see how those on your list respond. Often times HTML is preferred for B2B oriented emails, as it is often times more attractive and professional-looking than a standard html email. In contrast, audiences attending a webinar for a B2C type subject seem to respond better to personalized text-only messages from people they know.
Regardless of the type of webinar/webcast you are hosting, make sure to take advantage of the power of mailing lists for your future events!
While on a conference call always make sure to state your name when making a comment and also when asking or answering a question. For example, “This is John. In response to your question...”. By following this simple rule, you will also help your others to recognize your voice sooner. Lastly, it will also help in making your conference call experience feel less technical and more personal, overall.
Take the time to schedule a mock web conference before your live conference where you can practice your presentation before doing it live. This will give you a chance to become familiar with the materials you are presenting as well as the location of files you plan to show to your audience. Practicing will also give you more confidence when you are live in front of your participants.
Some businesses set high goals for their webinars. While there’s nothing wrong with wanting a large turnout, you need to have realistic expectations to avoid disappointment. Understanding your expectations will help you measure your success against the goals you set for the webinar. When you have realistic expectations for your webinar, you will have an easier time with the follow-up plan. Remember, webinars are more about building relationships and generating interest than creating a massive explosion in your sales.