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Want to Increase Your Webinar Leads? Host With a Partner


leadsWhen Taylor Swift hits the road for her summer 2015 tour, she won’t be going alone. Sharing her journey will be performers Haim, Shawn Mendes and Vance Joy.

Why do record labels add additional acts to the main fare? Simple: Including other artists sells more tickets and exposes fans to music they may not have otherwise considered purchasing. For marketing purposes, it essentially doubles or triples the target audience.

This is a concept you can apply to your webinars, too. Instead of going it alone and reaching out to only your own customer base, ask a business partner to co-host your webinar. In doing so, you can double the number of attendees at your presentation. This will open up your business to a whole new audience of receptive customers that you can follow up with after the event.

For your next presentation, how should you go about selecting an appropriate partner that can help you generate leads? Choose a company that not only aligns with your brand but is also relevant to the presentation. Look for an organization that can lend credence to the topic at hand by offering a complementary but different perspective. For instance, if you are a bank giving a presentation on cybersecurity solutions in the financial industry, partner with a digital security provider with demonstrated expertise in this field.

Of course, you’ll want to make sure that you and your partner are in agreement about every last detail of your webinar before it airs. Toward this end, it will help to have the services of a communications and collaboration suite like Onstream Webinars at your behest. The solution offers features like screen sharing for easy editing; video, audio and text-based chatting; and content libraries for exchanging multimedia files among end users.

Click here to learn more about how Onstream Webinars can help you and your business partners create first-class webinars.

Capitalize On Late Night Inspiration Using Online Meetings


ideabubbleImagine it’s 10 p.m. on a weeknight, you’re watching television and suddenly the light inside your head comes on. You’ve just thought of a great idea for the project you’re working on at your company, and you’re excited to get the information out of your head and share it with your team members.

Unfortunately, by the time you get to work the next day your momentum is lost—either forgotten, or thrown out along with the napkin that you wrote the idea down on. 

However, with a collaborative online meetings suite like Onstream Meetings, you can share your ideas any time, day or night, all within a highly secure, cooperative environment. Not only is it cross-platform and device compatible, it can be fully customized to reflect your brand. It’s also incredibly easy to use, with no downloads required and around-the-clock support should you need it. That means no more shuffling papers or fumbling around with projectors in meetings—just the tools you want, when you want them.

An online meetings platform is also a great tool that you can use to break down barriers with your customers and increase visibility into your core offerings. It’s easy to set up live and on-demand sales calls and product demos, allowing your business to reach a global audience in a cost-effective way. The more exposure your business receives, the more opportunities there are for revenue.

With an online meetings platform like Onstream Meetings, you can extend the work day, expand your customer base and give your employees the tools they need to be great at their jobs.

You can learn more information by clicking here.

It’s Time for Spring Cleaning: Start With Your Office Communications Platform


springcleaningNow that winter is officially behind us, it’s time to roll up your sleeves and engage in some old-fashioned spring cleaning around the office. We suggest you start by dusting off your business’s communications infrastructure, focusing on your webinar services. Why focus your “upgrade” here? As a customer-facing portal, your webinar platform impacts the interactions your customers have with your brand. So it’s vital that this platform is user-friendly (meaning easy to navigate, understand and access), reliable and professional looking. If you are using an outdated, bug-ridden model, customers will undoubtedly be wary of doing business with your organization.

So, as you sweep out the deep corners of your webinar platform, determine whether you need to upgrade your solution. Compare it with an advanced browser-based platform like Onstream Webinars, which will provide your customers with a first-class digital experience. Onstream Webinars can be easily accessed over any standard Web browser, regardless of what device (be it desktop or mobile platform) your customers are using. Furthermore, Onstream Webinars can easily scale up to 500 users, meaning that your system will not crash in the middle of a presentation. 

In addition, Onstream is equipped with more than 100 features that you can use to enhance your presentation—like multimedia; multiple chat options including audio, text and video; and even real-time synchronized transitions to enhance the performance of your presentations.

It’s a new season, so take the time to make a change and improve your business’s communications platform. Click here to learn how your business can embrace the power of Onstream Webinars today.


Experience the Value of an Anytime, Anywhere Conferencing Solution


anywhereYour big project launch is coming down to the wire, and you’re getting antsy waiting for the i’s to be dotted and the t’s crossed. You want to see everyone’s progress, so you can be assured that the project will be completed on time. So, you decide to hold an impromptu meeting to light a fire under your team.

Your team members, however, are spread out over multiple remote locations, meaning that rounding them up would be unproductive. Using Web conferencing technology, however, the process is simplified.

Onstream Meetings’ conferencing solution allows end users to log into a meeting over any mobile device or computer, using nothing but a standard Web browser. End users do not have to install any software or application; they simply enter a password from a location that has Internet connectivity to join the conference.

Once end users are logged into the conference, they will have access to a full suite of communications features capable of engendering professional, real-time interactions. End users can edit documents in real time, engage in text, audio and video chat, and even break down into small groups to complete individual assignments.

Using Onstream Meetings’ advanced technology, your team will be able to communicate better than they could in a face-to-face meeting due to the variety of tools available at their disposal. Onstream Meetings comes with over 100 features that can be used to ensure crystal-clear collaboration sessions.

Want to learn more about how Onstream facilitates easy remote interactions among employees? Click here to read our article on how we meet the needs of today’s remote workforce. 

Should You Offer Your Employees Flexible Summer Hours?


summer hoursIt’s time to face the 3,000 pound elephant that appears in your office each summer, and seems to get heavier every year. We’re talking about the growing demand for flexible summer hours and work at home privileges in your enterprise.

Those in favor of a flexible work environment make a strong case that allowing workers to spend less time in the office during the summer months increases morale, and thus helps reduce employee turnover. Further, 86 percent of companies listed on Fortune’s 2014 “Best Companies to Work For” report offer flexible schedules and more than one work at home day per week. Companies, in other words, that offer flexibility to workers are more likely to attract top talent.

As an employer, however, you are torn about whether allowing employees to work at home would be a positive move, or one that would reduce focus and encourage slacking off. After all, you have a business to run and a bottom line to maintain.

So, how can you offer more flexible summer hours without sacrificing the high demands that you place on your workers? The answer is by investing in an advanced video conferencing services solution like Onstream Meetings, which offers a variety of different conferencing solutions (i.e. text, video and audio chat), real-time screen sharing and a multimedia content library capable of delivering streaming content on demand.  By providing your workers with such a service, you can ensure that workers have access to all of the same communications and collaborations tools while they are on the go as they do when they are in the office.

Act now before summer comes, so that you have an online meetings solution ready to meet all of your video conferencing needs. Click here to compare plans from Onstream today!

It’s Time For Your Business To Embrace Cloud Technology


online collaborationWhat if there were a way for your business to simultaneously increase its flexibility, collaborate more efficiently, reduce IT costs and possess the ability to scale your operation up or down depending on need? Sound like something you’d be interested in?

Those are just some of the benefits of cloud-based technology, which has catapulted the business world headfirst into the 21st century.

According to the analyst firm IDC, close to 90 percent of new spending over the next six years on Internet and communications technologies will be on cloud-based technology. The “cloud” in cloud-based simply refers to a more efficient method of managing servers, storing data, and networking. While companies like Google, Apple, Netflix, and Amazon dominate the headlines, cloud-based technology is actually revolutionizing the way that small and midsize business operate as well.

Most companies, it should also be noted, are relying on cloud technologies without even realizing it. The majority of employee email, both personal and work related, is stored in the cloud as are your employee’s SMS messages and photos. Most companies also rely on some form of collaborative document application, like Google Docs or Microsoft Office, both of which are cloud compatible.

The cloud is widely used in most businesses already, even if those in charge are resistant to change. Like similar cloud-based technologies, online meeting platforms like Onstream Meetings and Onstream Webinars are helping businesses of all shapes and sizes communicate whenever and wherever they need to. Unlike other meeting platforms, however, Onstream’s applications are secure and easy to use, with no installation or deployment costs required. Web conferencing, meetings, and sales calls and demos have never been simpler than they are with Onstream.

Change is hard and it’s uncomfortable—but in the case of adopting cloud-computing technology for your business—it’s also absolutely necessary.

The Top 10 Reasons Why Employees Use Web Conferencing


webconferenceAre you under the impression that a Web conferencing solution is just for internal collaboration among team members? If so, it’s time to expand your view of this critical collaboration technology.

As outlined in a recent report from Forrester, here are the top 10 ways that Web conferencing is being used across the enterprise:

  1. Executive meetings (65 percent): Executives are constantly on the move, attending conferences, meeting with clients and traveling among brand locations. Web conferencing platforms help executives stay in touch with one another and exchange important information in real time.
  2. Company meetings (59 percent): Most enterprises would struggle to fit their entire organization into a single building, let alone a conference room. For this reason, companies are increasingly relying on Web conferencing as a way to keep everyone on the same page about company news and initiatives. 
  3. Routine team meetings (57 percent): Managers and supervisors are now using Web conferencing as a way to communicate with employees without having to remove workers from their desks and disrupt the rhythm of a working day. It’s also a great way to communicate face-to-face with remote workers.
  4. Employee training (55 percent): Training new employees can seem like a monumental task when faced with other pressing demands. For this reason, many supervisors are now having success using Web conferencing to train new hires, as it allows them to exchange information and communicate quickly and directly with trainees vs. spending time in a classroom.
  5. Online customer support (47 percent): Research shows that 92 percent of businesses that claim customer service is a differentiator have multiple channels for customer interactions. With a Web conferencing solution, the customer service department has another meaningful channel by which to explain products and services and resolve disputes.
  6. Meetings with sales prospects (41 percent): Sales prospects often need a fair amount of nurturing before committing to enterprise business solutions. Web conferences provide this space, allowing salesmen and customers to come together and discuss company offerings. 
  7. Marketing webinars (40 percent): One of the best ways to market products and services to a large audience is to host an online event via webinar. Using a cloud-based Web conferencing service like Onstream Webinars, you can easily scale up to 500 users at a time.
  8. Product demonstrations (39 percent): Think of an online product demonstration as an in-depth webinar where agents can offer detailed product walk-throughs for attendees, showcasing every selling point in the process. Your business can host product demonstrations on a weekly, daily or even hourly basis depending on the needs of your customers. 
  9. Customer or partner training (33 percent): Once you complete a sale or lock in a partnership with a vendor, the first few days of business are critical. You want to make sure the other team is up and running and well-trained so end users have the best experience possible. Web conferencing is a great way to eliminate confusion and expedite the onboarding process.
  10. Research and development (33 percent): Communication is one of the most essential parts of any research and development strategy. Yet, in-person meetings can slow down progress and impede productivity. This problem can easily be solved by offering access to an online forum where workers can exchange data throughout the lifespan of a particular project.

As the Forrester study shows, Web conferencing can help streamline communication across the whole enterprise—from the C-suite to the customer. To learn more about how Onstream meetings can help make Web conferencing a differentiator, click here.

Why Your Millennial Workers Should Be Managing Your Business’s Webinars


millenials businessTake a walk through your office, and challenge yourself to see how many of your millennial workers, or those born after 1982, you can identify by name. Chances are likely that if you work for a big company, the percentage could be relatively low as most millennials do not hold high-visibility leadership roles due to a lack of experience. A recent survey from Deloitte, for instance, shows that just 28 percent of millennial workers believe their organization is making full use of their skills; and research has previously linked feeling valued as a key indicator of job performance.

The truth is that your company could be failing to capitalize on the capabilities of young talented workers who can drive profits for your business. If you don’t provide opportunities to elicit these talents, chances are likely your young workers could seek out jobs with competitors who will take advantage of their talents. The average worker, after all, has a shelf life regardless of age; if he or she does not recognize any opportunities for professional advancement, he or she is likely to move on. The same Deloitte survey, for instance, shows that 40 percent of millennials want to work for managers who empower their employees.

One easy way that you could put your millennial workers to better use is to invite them to play a bigger role in your company’s webinars. Invite your millennials to serve as moderators, help with Q&A sessions, or even help plan and execute your presentations. In doing so, your millennials will be able to take part in projects that produce measurable returns for your company.

In effect, this strategy could help reduce millennial worker churn by fostering a sense of pride and accomplishment among your young workers. It’s an affordable, low-risk option that could produce tangible rewards for your company—and potentially keep talent from leaving your organization.

Questions to Ask When Investing in a Webinar Platform


onsm webinarsInvesting in a webinar platform can be a scary business ordeal. After all, your webinar services play a big part in sculpting your brand’s digital image. So you’ll want to make sure that your platform has all of the features needed to ensure first class presentations.

Here are five questions you should make sure to ask as you consider investing in a webinar platform:

1. Is the platform scalable? Suppose you are anticipating 100 attendees for your webinar, and 200 show up. Will the platform be able to accommodate a higher number of customers without crashing? Make sure your platform can scale up or down with ease.

2. How easy is it to access multimedia? Let’s say a customer asks a question at the end of your webinar, and you have the perfect short video clip that will answer his or her question. How easy is it to access this file? It’s critical that your webinar platform comes with easy access to a deep media library so that you can leverage streaming content on demand.

3. Does the platform make it easy to register and follow up with attendees?  An advanced webinar platform can serve as a one-stop-shop for registering and following up with attendees after the event. This makes it easy to stay organized and reach out to leads.

4. Does the platform offer recording capabilities? Third-party recording services for webinars can be unreliable. Make sure that your webinars can be easily recorded from directly within the platform so that you have immediate access to the footage following the event for editing and sharing online.

5. Can it facilitate real-time interactions? You don’t want to just talk at your attendees; you want to talk with them, too. One of the best ways to do this is through real-time polling.. Look for a solution that offers the ability to easily export polls following an event, thus extending the return of the data you generate.  In other words, this data can be distributed across your websites and social channels, and it can be used by your sales team too.

Click here to learn more about how Onstream Meetings can help your business offer professional, feature-rich presentations.


How Chat Can Make Or Break Your Online Meetings


Chat ToolLet’s face it: It’s not always easy to communicate with large groups of people during online meetings. Dealing with upwards of 10 attendees, for instance, is hard without a variety of chat management tools; dealing with 40 or 50 is just about impossible.

For this reason, it’s critical to invest in an online meetings platform that offers flexible chat options. Armed with flexible chat options, you can better manage discourse and keep everyone on track. For example, an online meetings platform should offer:

Direct messaging: If your online meetings platform does not offer direct messaging, employees will be liable to engage in dialogue using third-party applications like Skype or Google Hangouts during a meeting. Keep everyone focused on the meeting platform by offering real time private messaging options. 

Streaming video: In addition to direct messaging services, attendees should be able to address other users—or the group—via live streaming video. This feature allows for face-to-face communication directly in the browser, which also helps keep attendees focused on the meeting at hand.

Audio communication: Video is not always the preferred communication of choice for attendees, as some prefer to use voice only; so make sure your platform offers crystal clear audio as well as video.

Small group options: The best way to handle a large online meeting is to break down into smaller groups. So make sure your online meetings platform offers the ability to branch out apart from the main group discussion when needed. 

Onstream Meetings, a leading online meetings provider, makes it possible to seamlessly switch chat formats at any point during a communications session. You can learn more about Onstream Meetings’ advanced suite, which comes with access to over 100 exciting features, by clicking here.


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