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Content Marketing Predictions

 

Interested in taking your content marketing to the next level? Check out this interesting infograph just published by Visual.ly...

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http://visual.ly/your-marketing-trends-roadmap-2015

 

 

When Foul Weather Arrives, the Show Must Go On

 

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Much of the eastern portion of the U.S. is covered beneath a heavy blanket of snow following the recent blizzard that pummeled the region. Boston, for instance, has already received a whopping 53.4 inches this winter, which is 10 more inches than the average for a full season, and meteorologists are predicting even more snowfall.

Unfortunately for businesses, many lack the necessary technology for staying open during inclement weather. This, combined with other storm costs is taking a big toll on the economy as a whole. In Massachusetts, for instance, a one-day storm costs the state economy as much as $265 million; in New York, the cost is around $700 million.  Altogether, the recent blizzard could cost northern New Jersey, New York City and New England over $1 billion in total.

Your business can’t afford to lose one day of commerce, let alone multiple days. So, if you’re a business owner, you want to make sure that when the foul weather hits, your organization has the capability to let employees work from remote locations. This can be easily accomplished through the use of a browser-based cloud conferencing solution.

With the help of a cloud conferencing platform, team members will be able to interact from home or road-based offices just as they could at work. Tools like live video and audio, real-time chat, multimedia sharing and more make it possible to ensure secure and crystal clear communication over any laptop, PC, smartphone or tablet.

And by leveraging the cloud, you will not have to worry about ensuring network uptime during a storm since a cloud-based solution is fully redundant. Its infrastructure, in other words, is stored and managed in a third-party location apart from your facility. So if your business is struck with a power outage, your communications will remain intact.

Does your business have what it takes to weather the next storm? Click here to learn more about how Onstream Meetings can help keep your business going. 

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After Your Webinar Ends, the Real Work Begins

 

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You just wrapped up an hour-long webinar. Think your work is finished? Think again ... Grab a fresh cup of coffee, roll up your sleeves and get busy on the next task at hand: using the information supplied by your attendees to drive sales.

While a webinar is meant to provide attendees with valuable insight about your products and services, it also works the other way around. The information supplied by customers before and during a webinar can go a long way in helping you discover who is interested in your products and services.

So, how do you get started with this critical step in the webinar process? First, you need to perform a common courtesy and thank your attendees for taking the time to sit through your event. Send an immediate follow-up email (don’t delay!), making sure to include the following information:

Incentive fulfillment: If you promise a certain asset to an attendee as a gift for participating in your webinar, you need to follow through on your promise. This often includes distributing content like white papers or free service trials.

An archived link to the webinar: Make it easy to access your webinar following the event by providing a link to the archived version. If it won’t be available for a few days or a week, let your attendees know that first as well as when it will be posted online. This will prevent them from having to troll the Web looking for it.

Next, it’s time to sort through your webinar metrics to capitalize on your hot leads. To do this, analyze the information supplied by your customers in presentation polls, chats, direct messages and Q&A sessions. Make sure your webinar services provider offers the ability to export this data into spreadsheets and other tools following your webinar.

This may sound like a lot of work, but with an advanced webinar services platform, the process is simple. Click here to learn more about how Onstream Webinars’ advanced webinar services platform can help make the presentation follow-up process a breeze. 

Online Meetings: Evolving to Meet the Needs of the Remote Workforce

 

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You and your colleagues are rarely together in the same place at the same time. On any given day, Joe could be working from home, Mary could be at a conference in Chicago and Louise could be offsite with a client.

Times are changing: Your business has transitioned from residing in a brick-and-mortar facility to being based out of virtual offices and run by remote workers. This follows the pattern of the roughly 30 percent of the American population who now work remotely.

Ensuring productivity and collaboration among geographically disparate employees can be tough, however, if you don’t have the right communications solutions. Fortunately, the capabilities of online meetings are evolving right along with the modern remote workforce. Through the power of cloud technology and interactive features, for example, it’s now possible to facilitate high-quality interactions among team members who are located around the country. Let’s take a look at some characteristics of winning online meeting platforms:

Live video and audio streaming: Incorporating streaming video, audio and high-quality images into a Web-based presentation used to be a slow and difficult process. But sharing multimedia files among end users is now as efficient as loading them into a cloud-based content library and accessing them through a central content viewer.

No more downloads: Now, employees can log into online meetings without having to download or engage with complicated software. Browser-based online meetings are hardware-agnostic, meaning they can be accessed over any device regardless of its make or model.

Security you can count on: In the past, employers were reluctant to let employees work beyond the walls of the office for fear of losing sensitive information. In the healthcare industry, for instance, HIPAA privacy penalties can cost a business as much as $1.5 million in fees should it be found responsible for repeated data exposures. Now, thanks to the power of cloud-based, HIPAA-compliant online meetings, confidential documents can be shared easily among employees without having to worry about a data breach.

Click here to learn more about how Onstream Meetings can revolutionize the way that your remote workforce communicates. 

Audio Conferencing Tip: Limit the Length

 

phone conferencing, conference call, audio conferencing, audio conferencing best practices, teletipsWhen conducting an audio conference it is strongly suggested to have one primary topic to focus on in order to limit the length of your conference call.

The reason for this being, that the longer your audio conference is, the more likely your participants will begin doing things on the side such as checking email, making them lose focus on the call itself.

Also, by limiting the length you are more likely not to stray from the original purpose of the conference call.

Web Conferencing Tip: Use a Headset

 
web conferencing, Infinite Conferencing, best practices, teletips, web conferencing tipFor some web conferences, using a central office speakerphone might be all you need. However, especially in noisier office environments the use of a headset with microphone that plugs into your phone or computer if using VoIP, provides better audio quality along with some other great benefits. These benefits include but are not limited to being able to keep your conversation private, while also keeping unncessary sounds like a speakerphone echo effect at bay.

Webinar Tip: Send Last-Minute Reminders

 
webinar, webinar tips, webinar best practices, Webinar Dos and Donts, teletipsWhen planning and scheduling your next event, remember to set your webinar so that reminder emails for all registrants are sent on the same day of the webinar and also 30 minutes before the webinar is scheduled to begin. By doing so, you can potentially increase the attendance rate, as you keep your webinar event on your audience's minds.

Audio Conferencing Tip: Prompt For Group Participation

 
phone conferencing, conference call, audio conferencing, audio conferencing best practices, teletipsWhen conducting a conference call, it is suggested that you occasionally ask participants for their opinion or concerns about the topic you're covering, at different times throughout the call. In addition, make sure to  address whomever you are directing the question at by name. By doing so, the participants are more likely to pay attention, since there is the possibility that they might be called upon for their input.

Web Conferencing Tip: Practice with Two Computers

 
web conferencing, Infinite Conferencing, best practices, teletips, web conferencing tipWhen preparing for a web conference, it is suggested that the presenter utilize two computers for a practice session. By doing so, the presenter will be able to log in on one computer as the moderator and on another computer as a participant. As the presenter works his/her way through the presentation, they can look at the participant computer to see what the particpants would be seeing for the live session. If you do not have two computers available to you, try using a dual monitor display and two different web browsers to achieve a similar result.

Webinar Tip: Use Relevant Graphics

 

webcasting, webinar, webinar tips, webinar best practices, webcasting tips, Webinar Dos and Donts, teletipsWhen detailing important statistics during a webinar that you want your audience to remember, you must make sure to properly portray the graphics by creating slides that are more uniform with the rest of the presentation. Moreover, the entire presentation should follow a theme, including the background colors of the slides. Make sure the text that details the statistic stands out from the background and your graphic works with and reflects that statistic. Lastly, you don’t need to include a lot of information on a slide. Your verbal presentation will elaborate.

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