Contrary to popular belief, webcasts aren’t simply videos a business or individual posts online. While this can certainly describe webcasting, it isn’t limited to this definition. For instance, corporate webcasting is the process of creating business presentations that come alive for viewers, allowing customers and businesses to interact together. Live webcasts and on demand webcasts utilize tools, such as PowerPoint, video, Q&A and a variety of other interactive features to engage an audience. Those who cannot attend a live event can view the same broadcast as those who are attending the show will see in person. These webcasts bring viewers to keynote speeches, breakout sessions and other events that are typically live.