Communications have always been an important aspect of any business. In the past, however, small and mid-sized businesses were at a disadvantage against the larger corporations, as technologies such as audio conferencing were not readily available to all. With the advances in communication technology, businesses of all sizes are on an even playing field, allowing anyone to reach out to a global market quickly and easily. Yet, if someone is not familiar with teleconferences and other similar tools, the entire process can be ineffective and confusing. In comparison, an operator assisted conference call can help you make sure everything runs smoothly. This is because an operator assisted conference provides you with a facilitator who will walk you through the entire process, completing the technical functions; so all you need to worry about is your conference and its content.