Generating leads is an essential aspect of successful online marketing. However, not all leads you are able to obtain will be the type of leads that will convert into sales for your business and help you grow. Lead scoring for your Onstream virtual event is important to improve your sales team and their level of knowledge so they know exactly who is interested in your company and which people are more likely to make a purchase. Your online events will provide you with detailed information on how your audience behaves, giving you insight on their interests. This insight is critical in creating more effective marketing automation and CRM systems and driving customers through the buying cycle. Follow these important lead scoring tips to obtain the best possible leads.