Why do companies host webinars? Their single most important goal is to drive leads and, ultimately, sales, as attendees represent potential customers. To accomplish these tasks in your own organization, you need to find out as much about your customer base as possible so that you can engage in targeted marketing. This will help you add relevance to your webinars, compelling even more potential clients to participate. Basically, webinars are mutually gratifying to attendees and host companies due to the information that is exchanged.
