Have you been experiencing low attendance rates during webinars? If so, it could be because you are reaching out to your customers too early in the process.
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Internet multicasting is a potentially powerful tool that involves sending individual streaming messages via video or audio, as well as text, to a selective group of people. It differs from unicasting (one-to-one) and broadcasting (one-to-all – broadcasts are blocked by routers, but can be received by anyone who knows the protocol for reception), in that a single user can select the specific people in the group who will receive the packet of content; the end user has to request to be involved in the multicast.