Let’s be honest: You weren’t totally satisfied with the last webinar you hosted.
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Recently, we’ve been focusing our attention on ways you can attract millennials—those young adults born after 1980—to your business. It’s equally as important, however, to focus on whether or not your business has the communications solutions necessary to also attract older American workers, like baby boomers.
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Take a walk through your office, and challenge yourself to see how many of your millennial workers, or those born after 1982, you can identify by name. Chances are likely that if you work for a big company, the percentage could be relatively low as most millennials do not hold high-visibility leadership roles due to a lack of experience. A recent survey from Deloitte, for instance, shows that just 28 percent of millennial workers believe their organization is making full use of their skills; and research has previously linked feeling valued as a key indicator of job performance.
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Tags: millennials, workflorce, webinar, thought leadership, Webinar marketing, company
