Your company spent a lot of money investing in a digital communications suite so that your employees could connect and collaborate among themselves. Unfortunately, none of your younger employees are using this platform, preferring instead to utilize private services to exchange boatloads of important data.
Recently, we’ve been focusing our attention on ways you can attract millennials—those young adults born after 1980—to your business. It’s equally as important, however, to focus on whether or not your business has the communications solutions necessary to also attract older American workers, like baby boomers.
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Right now there is a big power shift occurring in the business world, as millennials, or those born after 1982, are in the process of replacing the aging baby boom population and steadily working their way up the corporate ladder. Research, in fact, shows that 59 percent of millennials aspire to become future enterprise leaders.
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