Right now there is a big power shift occurring in the business world, as millennials, or those born after 1982, are in the process of replacing the aging baby boom population and steadily working their way up the corporate ladder. Research, in fact, shows that 59 percent of millennials aspire to become future enterprise leaders.
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Using online videos to promote your business, a technique known as video marketing, is becoming a popular means of online marketing. It enables you to promote a specific product, demonstrate how something works and connect with your company on a more personal level. When potential customers are able to see your product in action, they see the benefits and are more likely to place an order.