Picture this: You’ve put several hours of hard work into researching and piecing together a webinar. The presentation is jam-packed with valuable information, and you’re convinced it will be the talk of your industry for the rest of the week. But when it comes time to go live, you find there are only a handful of attendees present.
When conducting an audio conference it is strongly suggested to have one primary topic to focus on in order to limit the length of your conference call.
When detailing important statistics during a webinar that you want your audience to remember, you must make sure to properly portray the graphics by creating slides that are more uniform with the rest of the presentation. Moreover, the entire presentation should follow a theme, including the background colors of the slides. Make sure the text that details the statistic stands out from the background and your graphic works with and reflects that statistic. Lastly, you don’t need to include a lot of information on a slide. Your verbal presentation will elaborate.
In order to prevent people from cutting each other off, or speaking over one another during a conference call, we suggest the use of a “round-robin” method. More specifically, the moderator or whomever is in charge of the teleconference calls on each of the participants and asks for their comments. That same order of participants would then be used for each discussion point being covered. This allows for a formal and organized method of making sure everyone gets a chance to speak. To help do this, try using the participant list and follow its order.
1.What is course of action if my phone disconnects or drops audio?
Answer: We suggest providing a backup dial-out number where you can be reached.
2.What would I do if my computer crashes mid session?
Answer: Keep an extra computer logged into the session on standby.
3.What if my guest guests are unable to attend the live session?
Answer: Have a backup or on-demand presentation. This way, those users who may have difficulty connecting to the live session, can watch your topic at their leisure.
Planning a webinar is much like organizing a traditional event—there are many details to consider, all of which are important.
Running late happens, but do your best not to be late for any phone conferencing appointments. It is always best to arrive about five to 10 minutes early so you can become comfortable with the audio conferencing software and ensure that all participants know what to do once they connect. This also allows the meeting to start on time and avoids the distraction of late entrants.
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It is important to remember that when conducting a web conference, you should make sure not to present too quickly. More specifically, regardless of how fast your work or home internet connection is, your participants will also experience some level of difference between what you see on the screen and what they are seeing. To combat these latency issues, try working around 50% slower than you would in an in-person meeting.
If you have ever held a conference call, chances are you were talking to your attendees for a particular purpose or reason. For that reason, we suggest that you send a quick thank you note or the meeting minutes via email upon completion of the conference call. This will help to transfer content that was discussed during the call to a written format for further follow up. Lastly, it will also allow anyone who may still have had a question or comment that couldn't speak during the audio conference, a chance to share their information with fellow attendees.
It is important to remember that the bandwidth of your Internet Service Provider determines the overall quality of the web conference communication. As such, make sure to exit from your email client, instant messaging service, extra browser tabs and anything else that accesses the Internet and could potentially slow your connection. Next, try to use a computer with a wired connection instead of wireless. This will help to ensure that you are not losing valuable bandwidth. Lastly, as with most offices you likely share your web access with coworkers. Politely ask them if they could minimize online use (especially donwloading or transferring files) during the web conference.
No one will know to attend if you don’t promote. In most cases, webinar tips state it is best to begin promotions about three weeks prior to the event. Some of the most popular methods of promoting include emails, social media, your website, LinkedIn and more. Check with your webinar vendor to find out about their services notifying, registering and reminding your attendees about the webinar. As you design your invitations, make sure you are clear about the date and time of the event, as well as how long it will last and what your attendees can hope to gain from attending. It is important to portray value in your live to build your attendance. Use email blasts, as well as create hashtags to use in social media, to bring attention to your webinar through various channels.
It is common place when you're in a meeting in person or even a video web conference, to make eye contact with the person to whom you want to respond to your comment or question. This in turn, alerts that person and cues them respond to you. However, you will not have the luxury of making eye contact during an audio conference. As such, it is recommended that you say the name of the person with whom you wish to speak prior to asking a question or making a statment. For example, you would have to specifically ask an attendee - "Ron, where do we stand on those TPS reports?"
Scheduling a live webinar is one of the most difficult aspects, especially if your attendees span the globe. In addition, the date and time you choose can have a profound impact on the success of your event. For instance, studies have shown Tuesday and Wednesday are the top two dates for holding webinars. In fact, more than 50 percent of webinars are held on these two days alone. It is also important to avoid conflicts with major industry events. Finally, pay close attention to the time zones of your attendees and plan around the most convenient time for the largest number of attendees. You may also want to consider holding two webinars to reach a larger audience.
Follow-up after the event is critical. Compare the list of registered attendees versus those who actually attended. Gather their contact information so you can send out surveys and receive feedback, if desired. The key is to get your follow-up emails out as soon as possible after the event, as well as any information you promised to deliver to your audience via email. A prompt follow-up means your webinar is still fresh in your audience’s mind and the feedback will be more valuable. Within an hour is the best amount of time.
Last minute changes to your webinar can have the potential to be highly disruptive. As such, adding new content at the last minute, like a new video or PowerPoint presentation, should be avoided if possible. Furthermore, making changes moments before start time do not allow hosts and presenters enough to practice or get acclimated and can lead to blunders and mistakes. Small adjustments such as fixing a typo are still acceptable and can be completed.
Often times, when conducting an audio conference there will be lulls of silence between people speaking. As the host, you can avoid this silence by acting as a presenter. More specifically, by using various talking points to fill lin lapses in the meeting you can keep the meeting moving along, while also preventing you from wasting time and having to depend on others for ideas. Lastly, filling the lulls of conversation can also make participants feel that you are well versed and providing useful and/or relevant information.
Just because some of your participants are unable to attend the live showing of your webinar doesn't mean that they are not interested or that they will not benefit from the content. As such, by making a recording of your webinar available, those who would want to re-watch , or those who could not attend the live broadcast, can take part in your webinar on their own time. Furthermore, as previously recommended, continue to promote your event, even once archived by including the link in your scheduled email blast reminders to help reinforce your message and take full advantage of your webinar recording.
When scheduling your conference call, make sure to keep all the varying time zones that your participants may be dialing in from, in mind. Furthermore, if participants from across the country or abroad are going to be included, make sure to schedule the conference call in the time zone that is most convenient for the majority of participants. Lastly, make sure you notify your participants of what time zone your scheduled time reflects.
You likely send out a great number of emails every day. Make sure to include a link to information about your webinar event or even the page for people to sign up. By doing so, this link will appear at the bottom of every email you send, attracting the attention of more people who may not receive your original email blasts and notifications, especially if recipients forward the email. Furthermore, make sure you highlight the webinar/webcast link and corresponding text in a different color so it really stands out. Once an event has ended you can remove this link and replace with one for a future event.
At the end of many conference calls, the leader or moderator will ask if there are any more questions or comments. If everyone in attendance chimes in with “not me,” “no” or any other similar response, it can create chaos and clutter. It is for this reason that it is best not to say anything at all, unless you have a real question or comment relating to the meeting.
If you are using web conferencing in order to promote a company, service or product, a strong call to action that motivates your readers to want what you are offering is strongly recomended. By including a strong call to action, you web conference will make your listeners feel the urgency in why they need to purchase or take a closer look at your products and services. Furthermore, this will also highlight the importance and overall value that your subject offers. Lastly, make sure your message is clear enough that your audience understands what you are trying to convey.
There is a delicate balance between advertising too early and waiting too long. The best time to begin your webinar marketing campaign is about two weeks prior to the event. You can continue your marketing efforts up to 24 hours before the event begins. However, you can still send reminders to attendees who signed up as little as a couple hours before to ensure they don’t forget to attend. You may also want to automate these notices so you can reach your audience, even if they are on the other side of the globe.
When conducting an audio conference, it is recommended that the host creates a list of all individuals that are to attend the audio conference prior to the event, and make a note of the names of people as they join. By doing so, the host will know when everyone who is expected has arrived begin by checking off names as the individuals connect. This will help clear up any confusion on if everyone is present and will give the host an exact point that he or she can begin the audio conference.
Often times when a presenter continually refers to an outline, a particular diagram or piece of information that the audience can’t see or participate in this, the situation causes confusion and can often times lead to increased levels of frustration for all. This often occurs when the information was earlier in the presentation and is being referred back to.
Whether you only have a website or you also have a blog, publicizing your webinar through your own sites can be extremely effective. People who already trust you are visiting your site every day. Make sure you place the information about your event in a prominent place where everyone can see it. Lastly, creating an exciting press release can also be a great way to reach out to potential attendees through the Internet.
It can be tempting to start talking when you have something to say on a conference call, but it is important to wait your turn and avoid the temptation to interrupt the person currently speaking. The reasons for this are actually two-fold:
First, there are some conference bridges that are configured only allow one person to talk. As such, if you begin talking while someone else still has the floor, there is a good chance that you may unknowingly cut the speaker off before they are done speaking. Second and more importantly, waiting your turn is really a simple matter of politeness and conference call etiquette.
The data you collect should fall into one of five categories: demographic, interaction, sentiment, engagement or consumption. Once you establish the data fields within these categories, it is important to consistently use them throughout every virtual event for the best results. It is best to avoid free text entries that are difficult to categorize. With consistent data fields, you will be able to more accurately track behavior across multiple online events and build a profile of who your audience is and how they are most likely to interact with you.
Running late happens, but do your best not to be late for any web conference meetings. It is always best to arrive about five to 10 minutes early so you can become comfortable with the web conferencing software being utilized. This also allows the meeting to start on time and avoids the distraction of late entrants. Another recommendation is to send an “I’m here in case you want to join early” email to the entire attendee list. Make sure to include all the log-in details and instructions again, to make the information easily available to your participants.
If your company has collected contact information from potential and current customers, you can use this list when publicizing your webinar. Send out emails to everyone on your list to announce your event. In some cases, you may wish to send out more than one notice, such as two weeks before, one week before and even the day before the event. In most cases, three well-spaced emails are the most effective.
Take the time to schedule a mock web conference before your live conference where you can practice your presentation before doing it live. This will give you a chance to become familiar with the materials you are presenting as well as the location of files you plan to show to your audience. Practicing will also give you more confidence when you are live in front of your participants.
Some businesses set high goals for their webinars. While there’s nothing wrong with wanting a large turnout, you need to have realistic expectations to avoid disappointment. Understanding your expectations will help you measure your success against the goals you set for the webinar. When you have realistic expectations for your webinar, you will have an easier time with the follow-up plan. Remember, webinars are more about building relationships and generating interest than creating a massive explosion in your sales.
If you are the phone conferencing organizer, put together a clear agenda for the meeting and make sure everyone receives a copy prior to the start of your meeting. It is recommended to include the agenda with a reminder email about the phone conference, to help ensure it is received by your participants. Once the conference call begins, follow that agenda as closely as possible to keep yourself within time constraints. When other people will be presenting, make sure you delegate their roles ahead of time so all speakers can be fully prepared.
During the web conference, make sure to check in with your audience periodically. This can be done by asking questions such as: “Does anyone have any questions so far? Does everyone understand? or Can you think of a way to implement this strategy in the workplace?” This helps to ensure the attendees are attentive, and to see if they have any questions, at the same time. When you do not receive a response from your audience, it can be taken as a sign that they are uninterested or that the information being presented is not being understood. As such, make sure to get an idea of your audience’s interest levels throughout the web conference, and adjust your presentation as needed.
One of the most important webinar best practices is to put out content that relates to your webinar to attract attention to it. This content should cover the same topics and offer insight and create intrigue in your readers. The goal is to push your readers to your landing page so they can sign up for your webinar.
When conducting an audio conference, it is important to designate one person to moderate and lead the call, to have it run more smoothly.The person you designate to moderate the conference call will ensure the meeting stays on track. Business professionals run busy lives, so time is of the essence. As such, it is important to keep the meeting within the designated time constraints to avoid conflicts with anyone’s schedule. This is especially important when there are a large number of people on the call. If everyone wants to talk, the call can easily run too long. By having one person moderating the call, everyone will have a chance to talk in an organzied manner.
This particular web conferencing tip applies to you regardless if you're a moderator or a participant. When conducting or participating in a web conference, your location and environment are key. A loud environment will be distracting for all that are attending your web conference. As such, try to locate a room with a door and make sure the door remains closed for the duration of your web conference. In addition, it is suggested that you imagine that your office the stage for your meeting and that your participants make up the audience which is in the room. Make sure you don't say anything, do, or wear anything that you wouldn't in real life. However, it can be difficult to find a quiet spot in an office environment from time to time. If you find yourself in this situation or are working in a cubicle, put a sign up saying that you are participating in a web conference, as this will help make those around you more aware of their noise levels.
Social media has become an important tool in webinar promotion. Different social media sites will require a different strategy and approach.
Background noise can be a major distraction during phone conferencing. Audio conferencing best practices tell you to put your microphone on mute when you aren’t talking. However, when you need to talk, make sure you eliminate as much background noise before you unmute yourself. Some common types of background noise include wind noise, other conversations in the room, noisy pets, active children and even typing on a computer. If possible, find a quiet place from which to attend the meeting.
Email blasts can be an effective method of webinar promotion, but it needs to be done correctly. The truth is not everyone in your email list will be interested in every event you hold. Promoting best practices dictate you should create separate lists of email addresses that are likely to be interested in certain topics for webinars so you can better reach out to the right people each time.
Attending a meeting from the comfort of your home or office often means plenty of distractions going on around you. You may be tempted to check email, answer a co-worker’s question, tackle the pile of work growing on your desk or any number of other small tasks. During conference calls, it isn’t uncommon for the speaker to ask an individual attendee an answer. If you aren’t paying attention, it will be obvious. You will have to ask the speaker to repeat the question, which can be embarrassing for you and frustrating for everyone else. Paying attention will avoid these problems.
It is important for a webinar to have proper and measurable objectives, in order to ensure it attracts the right types of attendees. By having objectives in place, you will be able to better measure your success and return on investment (ROI). In too many webinars, businesses don’t give enough thought to the objective; they simply throw it in as an afterthought. However, if you don’t have proper objectives, you can’t see what was right and wrong with your webinar and will not be able to make improvements.
About Our Discussion -
Join Denise Evans and Janet Salazar as they share their corporate cultural experience. IBM is rated the#1 company for top leaders. According to FORTUNE, IBM goes beyond and above grooming people to be leaders. Denise will tell Janet Salazar how multicultural women get ahead at IBM and what you need to do!
About Our Discussion -
In the last 10 years 2 million more women than men hold college degrees in the US. Seventy percent of current high school valedictorians are women. Yet, the further up the management ladder you go, women continue to be increasingly underrepresented, holding only 10 percent of S&P executive positions with a measly 3 percent of Fortune 500 companies run by women (Stroope & Hagemann, 2011). Though the quantity and quality of capable women in the workforce has increased, not many of them are making it into top jobs—a sign that organizations might be overlooking some of their best talent.
Onstream Webinars can’t be successful if you don’t use the right techniques for webinar promotion. One key aspect of webinar promotion is telling people about your webinar and what they can expect to gain from it. Learning from webinar best practices, as well as promoting these best practices, will ensure you achieve the successful event you have planned.
Bad habits seem to be prevalent in phone conferencing because you aren’t face to face with the other individual. Showing up late, holding side conversations with others in the room and forgetting to put your phone on mute to avoid creating distractions are all common occurrences on a conference call. While most people are familiar with proper etiquette in situations, such as eating dinner or even attending a business meeting in person, where is the etiquette for audio conferencing? These audio conferencing best practices will bring good manners to your next call, while ensuring that you make the make the most of Onstream Media's services.
Telecommuting has become a popular option for many businesses. This option allows individuals to work from a variety of locations instead of being restricted to one office. Instead of having to commute to the office every day, employees are able to log into work through telecommuting software to complete their tasks. When you follow these telecommuting best practices, this can be an effective option for your employees.
Contrary to popular belief, webcasts aren’t simply videos a business or individual posts online. While this can certainly describe webcasting, it isn’t limited to this definition. For instance, corporate webcasting is the process of creating business presentations that come alive for viewers, allowing customers and businesses to interact together. Live webcasts and on demand webcasts utilize tools, such as PowerPoint, video, Q&A and a variety of other interactive features to engage an audience. Those who cannot attend a live event can view the same broadcast as those who are attending the show will see in person. These webcasts bring viewers to keynote speeches, breakout sessions and other events that are typically live.
Generating leads is an essential aspect of successful online marketing. However, not all leads you are able to obtain will be the type of leads that will convert into sales for your business and help you grow. Lead scoring for your Onstream virtual event is important to improve your sales team and their level of knowledge so they know exactly who is interested in your company and which people are more likely to make a purchase. Your online events will provide you with detailed information on how your audience behaves, giving you insight on their interests. This insight is critical in creating more effective marketing automation and CRM systems and driving customers through the buying cycle. Follow these important lead scoring tips to obtain the best possible leads.
Creating a compelling, effective webinar is an important first step to your success. If no one attends the event or you have low attendance numbers, you suffer from a reduced value for your event. With effective webinar marketing, though, you can naturally increase your attendance. By following these webinar best practices for publicizing your event, including using your current contact list and social media, you will host a more effective event using Onstream Media.
As a business, one of your primary goals is to position yourself as an expert in your field so people trust your brand and rely on you to fulfill their needs. There are many ways you can establish your thought leadership position, including keynote speeches, article contributions and panel spots. One of the best ways to build up your reputation is through user engagement. When you follow these best practices, and use Onstream Media's industry-leading solutions, you will boost your brand and improve your company performance.
Customer relations has always been a critical aspect of business. However, the way in which you satisfy your customers has changed. It is no longer enough to simply provide great products and services. Today, interacting with and engaging your audience is important to achieve the levels of customer satisfaction you desire and connect with them on new levels. Technology plays a major role in how you can interact with your customers and improve your level of customer service.
Using online videos to promote your business, a technique known as video marketing, is becoming a popular means of online marketing. It enables you to promote a specific product, demonstrate how something works and connect with your company on a more personal level. When potential customers are able to see your product in action, they see the benefits and are more likely to place an order.
When you use Onstream Media to host a live webinar in an effective manner, it is the perfect method of implementing communications, public relations and marketing into your business strategy. With the right webinar tips, you can easily transform your prospective customers into repeat customers who will return to you for more business in the future. If you follow the tips below, you will learn how to set the proper tone for your next event and make it more successful, maximizing the results of your efforts.
As businesses continue to grow, they often hold on to this tradition, resulting in a lack of space and time to accommodate everyone. Once your business reaches around 10 to 15 people, this informal format no longer works as effectively. It can be difficult to hold everyone’s interest through the discussion and allowing everyone to talk often takes too much time. If one person goes into too much detail about their current project, some people involved in the meeting won’t get a chance to talk at all.