Webinar Tip: Consistency is Key

The data you collect should fall into one of five categories: demographic, interaction, sentiment, engagement or consumption. Once you establish the data fields within these categories, it is important to consistently use them throughout every virtual event for the best results. It is best to avoid free text entries that are difficult to categorize. With consistent data fields, you will be able to more accurately track behavior across multiple online events and build a profile of who your audience is and how they are most likely to interact with you.