One of your best employees just handed you some bad news: She’s moving on to another opportunity. This means you need to scramble to find a solid replacement.
Tags: Onstream Media, meeting, effective communication, Communication Software, Onstream Webinars, communication platform, webinar best practices, ONW, communication tools, Onstream Meetings, collaboration tool
It’s often said that it takes a lifetime to build a reputation, and only a few minutes to destroy it. This is true of person, place and thing, and it more than aptly applies to the quality of your company’s webinars. Your company works hard every day to maintain an image that consistently reflects your brand in the best possible light. All it takes to tarnish it, unfortunately, is one poorly executed webinar (i.e., one that suffers from low video quality or poor functionality).
Tags: webinar provider, event management, Webinars, webinar tips, webinar, Onstream Webinars, Webinar services, Webinar Planning, webinar best practices, Webinar promotion, Webinar Events, webinar features, webinar providers, web event, branding, online webinar, Webinar marketing
When Taylor Swift hits the road for her summer 2015 tour, she won’t be going alone. Sharing her journey will be performers Haim, Shawn Mendes and Vance Joy.
Tags: webinar provider, Webinar ROI, lead, Webinars, webinar tips, Lead Generating Webinars, creating a great webinar, leads, webinar, Webinar Planning, webinar best practices, Webinar promotion, webinar providers, web event, webinar marketing automation, webinar creation, Webinar marketing, lead generation
Now that winter is officially behind us, it’s time to roll up your sleeves and engage in some old-fashioned spring cleaning around the office. We suggest you start by dusting off your business’s communications infrastructure, focusing on your webinar services. Why focus your “upgrade” here? As a customer-facing portal, your webinar platform impacts the interactions your customers have with your brand. So it’s vital that this platform is user-friendly (meaning easy to navigate, understand and access), reliable and professional looking. If you are using an outdated, bug-ridden model, customers will undoubtedly be wary of doing business with your organization.
In many ways, hosting a webinar is like putting on a play. Your goal should be to put on a first-class production and ensure that your customers walk away feeling informed, entertained and confident about supporting your brand.
We’ve all been there: You’re 20 minutes into a webinar and your eyelids are drooping, your head is nodding and you’re wishing the Keurig machine was closer to your desk. The webinar is a snooze-fest, and you’ve completely lost interest.
Tags: webinar provider, Webinar ROI, webinar tips, webinar lifecycle, webinar, Webinar services, Webinar Planning, webinar best practices, Webinar promotion, Webinar Events, webinar providers, Webinar marketing
When detailing important statistics during a webinar that you want your audience to remember, you must make sure to properly portray the graphics by creating slides that are more uniform with the rest of the presentation. Moreover, the entire presentation should follow a theme, including the background colors of the slides. Make sure the text that details the statistic stands out from the background and your graphic works with and reflects that statistic. Lastly, you don’t need to include a lot of information on a slide. Your verbal presentation will elaborate.
1.What is course of action if my phone disconnects or drops audio?
Answer: We suggest providing a backup dial-out number where you can be reached.
2.What would I do if my computer crashes mid session?
Answer: Keep an extra computer logged into the session on standby.
3.What if my guest guests are unable to attend the live session?
Answer: Have a backup or on-demand presentation. This way, those users who may have difficulty connecting to the live session, can watch your topic at their leisure.
Join Ken Molay, President of Webinar Success, as he explains the differences in web collaboration technologies and what you should be asking your potential vendor in order to make an informed decision. Learn how Onstream Media can help you deliver useful multimedia presentations to key audiences. View Now.
No one will know to attend if you don’t promote. In most cases, webinar tips state it is best to begin promotions about three weeks prior to the event. Some of the most popular methods of promoting include emails, social media, your website, LinkedIn and more. Check with your webinar vendor to find out about their services notifying, registering and reminding your attendees about the webinar. As you design your invitations, make sure you are clear about the date and time of the event, as well as how long it will last and what your attendees can hope to gain from attending. It is important to portray value in your live to build your attendance. Use email blasts, as well as create hashtags to use in social media, to bring attention to your webinar through various channels.
Scheduling a live webinar is one of the most difficult aspects, especially if your attendees span the globe. In addition, the date and time you choose can have a profound impact on the success of your event. For instance, studies have shown Tuesday and Wednesday are the top two dates for holding webinars. In fact, more than 50 percent of webinars are held on these two days alone. It is also important to avoid conflicts with major industry events. Finally, pay close attention to the time zones of your attendees and plan around the most convenient time for the largest number of attendees. You may also want to consider holding two webinars to reach a larger audience.
Follow-up after the event is critical. Compare the list of registered attendees versus those who actually attended. Gather their contact information so you can send out surveys and receive feedback, if desired. The key is to get your follow-up emails out as soon as possible after the event, as well as any information you promised to deliver to your audience via email. A prompt follow-up means your webinar is still fresh in your audience’s mind and the feedback will be more valuable. Within an hour is the best amount of time.
Last minute changes to your webinar can have the potential to be highly disruptive. As such, adding new content at the last minute, like a new video or PowerPoint presentation, should be avoided if possible. Furthermore, making changes moments before start time do not allow hosts and presenters enough to practice or get acclimated and can lead to blunders and mistakes. Small adjustments such as fixing a typo are still acceptable and can be completed.
Just because some of your participants are unable to attend the live showing of your webinar doesn't mean that they are not interested or that they will not benefit from the content. As such, by making a recording of your webinar available, those who would want to re-watch , or those who could not attend the live broadcast, can take part in your webinar on their own time. Furthermore, as previously recommended, continue to promote your event, even once archived by including the link in your scheduled email blast reminders to help reinforce your message and take full advantage of your webinar recording.
You likely send out a great number of emails every day. Make sure to include a link to information about your webinar event or even the page for people to sign up. By doing so, this link will appear at the bottom of every email you send, attracting the attention of more people who may not receive your original email blasts and notifications, especially if recipients forward the email. Furthermore, make sure you highlight the webinar/webcast link and corresponding text in a different color so it really stands out. Once an event has ended you can remove this link and replace with one for a future event.
There is a delicate balance between advertising too early and waiting too long. The best time to begin your webinar marketing campaign is about two weeks prior to the event. You can continue your marketing efforts up to 24 hours before the event begins. However, you can still send reminders to attendees who signed up as little as a couple hours before to ensure they don’t forget to attend. You may also want to automate these notices so you can reach your audience, even if they are on the other side of the globe.
Whether you only have a website or you also have a blog, publicizing your webinar through your own sites can be extremely effective. People who already trust you are visiting your site every day. Make sure you place the information about your event in a prominent place where everyone can see it. Lastly, creating an exciting press release can also be a great way to reach out to potential attendees through the Internet.
The data you collect should fall into one of five categories: demographic, interaction, sentiment, engagement or consumption. Once you establish the data fields within these categories, it is important to consistently use them throughout every virtual event for the best results. It is best to avoid free text entries that are difficult to categorize. With consistent data fields, you will be able to more accurately track behavior across multiple online events and build a profile of who your audience is and how they are most likely to interact with you.
If your company has collected contact information from potential and current customers, you can use this list when publicizing your webinar. Send out emails to everyone on your list to announce your event. In some cases, you may wish to send out more than one notice, such as two weeks before, one week before and even the day before the event. In most cases, three well-spaced emails are the most effective.
Some businesses set high goals for their webinars. While there’s nothing wrong with wanting a large turnout, you need to have realistic expectations to avoid disappointment. Understanding your expectations will help you measure your success against the goals you set for the webinar. When you have realistic expectations for your webinar, you will have an easier time with the follow-up plan. Remember, webinars are more about building relationships and generating interest than creating a massive explosion in your sales.
One of the most important webinar best practices is to put out content that relates to your webinar to attract attention to it. This content should cover the same topics and offer insight and create intrigue in your readers. The goal is to push your readers to your landing page so they can sign up for your webinar.
Social media has become an important tool in webinar promotion. Different social media sites will require a different strategy and approach.
Email blasts can be an effective method of webinar promotion, but it needs to be done correctly. The truth is not everyone in your email list will be interested in every event you hold. Promoting best practices dictate you should create separate lists of email addresses that are likely to be interested in certain topics for webinars so you can better reach out to the right people each time.
It is important for a webinar to have proper and measurable objectives, in order to ensure it attracts the right types of attendees. By having objectives in place, you will be able to better measure your success and return on investment (ROI). In too many webinars, businesses don’t give enough thought to the objective; they simply throw it in as an afterthought. However, if you don’t have proper objectives, you can’t see what was right and wrong with your webinar and will not be able to make improvements.
Onstream Webinars can’t be successful if you don’t use the right techniques for webinar promotion. One key aspect of webinar promotion is telling people about your webinar and what they can expect to gain from it. Learning from webinar best practices, as well as promoting these best practices, will ensure you achieve the successful event you have planned.
Creating a compelling, effective webinar is an important first step to your success. If no one attends the event or you have low attendance numbers, you suffer from a reduced value for your event. With effective webinar marketing, though, you can naturally increase your attendance. By following these webinar best practices for publicizing your event, including using your current contact list and social media, you will host a more effective event using Onstream Media.
When you use Onstream Media to host a live webinar in an effective manner, it is the perfect method of implementing communications, public relations and marketing into your business strategy. With the right webinar tips, you can easily transform your prospective customers into repeat customers who will return to you for more business in the future. If you follow the tips below, you will learn how to set the proper tone for your next event and make it more successful, maximizing the results of your efforts.
Today, many businesses are choosing to hold online webinars as a way to reach out to their intended audience. This method of online marketing is second only to whitepapers. In order for your business to achieve the audience level you desire for your Onstream Webinar, it is important to have the right kind of landing page and an enticing invitation email to encourage people to register for your online webinar.
With all the advances in technology over the years, it has become increasingly easier for humans to stay connected to each other, no matter where they are. Some of these changes in technology have given birth to the ability to host on online webinar instead of having to get everyone into the same room at the same time. With this introduction to easier communication for businesses, it has become even more important to learn how to have a greater impact on your audience, particularly through the use of an interactive environment.
When Section 508 was passed, it created a requirement for all federal government agencies to make their communications more accessible to people who have disabilities. This includes all electronic and information technology. This Section was created to help eliminate the barriers that can keep people with disabilities from obtaining important information everyone else has access to. It was also intended to help agencies develop new technologies to provide information in a way everyone can benefit from it. These requirements mean every federal agency must ensure all employees and the general public, regardless of their disability, must have comparable access to training and informational media, including webinars and on-demand videos available on a website, so everyone is equally informed.
When you create your Onstream webinar, you may be so focused on making sure your webinar contains quality information and appeals to your audience that you may not think about who may be viewing your webinar. It is often easy to assume that everyone who will watch your webinar will also be able to hear it. But what about those who are hearing impaired? If you don’t take steps to add closed captioning to your webinars, you are shutting out a portion of your potential audience, which can limit your reach. Instead, you need to find ways to reach those who are hearing impaired.
One of the biggest reasons companies use webinars is to create interest in their company and to generate leads that can convert into new business. As webinars gain popularity among businesses, studies have been conducted to show whether these webinars are truly an effective way to generate quality leads for your business so you can see the greater growth you desire. This research has revealed that those businesses that use at least six webinars in a year are more likely to receive quality leads that convert than those businesses that produce fewer webinars.
Everyone always seems to be singing the praises of using social media, particularly Twitter, to promote their webinars and spread the word about their business. However, there are many people who simply refuse to use Twitter because of the way it is set up. If you follow anyone on Twitter, you may have noticed that people often post things that aren’t of interest to anyone else, making it difficult to find the important messages in your account.
Onstream Webinars can be one of the most cost effective tools out there for your company. It is only cost effective if you create, execute and present it properly though. You are able to create a presentation and present it using the Internet.
When you’re planning an Onstream Webinar, you want to be sure that there will be an audience. If you let the world know you need something, it will provide it. In other words, tell people about it. There are many ways that you can get a good number of people to come to your webinar.
Many experts don’t utilize one of the most powerful tools out there to help market themselves. They have an opportunity to build up their network by creating and presenting Onstream Media webinars. Everybody has something to share and too often than not, they don’t. Usually it’s because they are afraid. The following steps can help you get started on your webinar.
Once you have made the choice to use a webinar for your business purposes, you will need to consider how to let others know about the webinar to boost your attendance numbers. You will likely send out notices to everyone who is already on your mailing list, but you most likely want to use other methods as well. Social media is a great start, but there are plenty of other services out there that can help you promote your webinar so you can reach the greatest audience possible.
When you set up your webinar with Infinite Conferencing, you need to figure out how to draw people to register for it. This will require some work on your part; however, when you put setting up your webinar in the hands of Infinite Conferencing, you can focus on increasing your registration.
Webinars are part and parcel of the current online business scene. Highly effective marketing and promotional tools ideally suited to a variety of purposes, webinars benefit considerably from effective invitations.
A webinar is one of the most effective marketing tools to have at your disposal, and it is actually a lot easier to set up than it seems. Aside from quality content, a host, and a general plan of attack, you only need a sufficiently fast and stable Internet connection and a good audio connection, and you are in business!
Nevertheless, there are a few things you can do to make your webinar a more enriching experience for you and your audience, and conversely, a few things that can be detrimental to your success as well.
The convenience of the webinar is one of its most significant advantages, and the ability to exchange information without having to spend money on travel and accommodation costs is one that many organizations are eager to take advantage of. There are a few important things to keep in mind in order to ensure the effectiveness of webinars, some of which we discuss.