The professionally managed, virtual event company KRM Information Services has recently announced it will be ceasing operations. KRM Information Services specialized in fully managed webcasting and webinar productions and has played a major role in facilitating lead generation and audience engagement for countless industries.
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Confidence in Web conferencing is currently soaring as evidenced by the growing number of businesses investing in communications technology. Recent research from Frost & Sullivan, in fact, shows that the global Web conferencing market is growing at a compound annual growth rate of 9.8 percent and will reach $2.88 billion by 2017.
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Join Ken Molay, President of Webinar Success, as he explains the differences in web collaboration technologies and what you should be asking your potential vendor in order to make an informed decision. Learn how Onstream Media can help you deliver useful multimedia presentations to key audiences. View Now.
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Webinar marketing
Contrary to popular belief, webcasts aren’t simply videos a business or individual posts online. While this can certainly describe webcasting, it isn’t limited to this definition. For instance, corporate webcasting is the process of creating business presentations that come alive for viewers, allowing customers and businesses to interact together. Live webcasts and on demand webcasts utilize tools, such as PowerPoint, video, Q&A and a variety of other interactive features to engage an audience. Those who cannot attend a live event can view the same broadcast as those who are attending the show will see in person. These webcasts bring viewers to keynote speeches, breakout sessions and other events that are typically live.
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Webcasts have become a popular way of lead generation for many companies as these events provide sales teams with a list of quality, “warm” leads to convert into sales. However, it is still important not to be too pushy with sales, even if the leads are already familiar with your products or services. After you have worked with your webcasting company, it is time to make sure your sales team knows how to avoid two of the most common pitfalls.
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webcasting company
If you are considering having a live online event, there are several factors for you to consider. Your first step will be to think through all the reasons why you want to have a live event. Is it an absolute necessity? Depending on what your particular circumstances are, going live may or may not be your best option. For instance, if you are merely seeking interactive features such as chat, polling and other responses, it is not necessary to go live. Many of the interactive features can be accomplished with an on demand broadcast. However, if your purpose is to cover a groundbreaking event, broadcast an important message, or otherwise have an urgent need to host your event live, you will next need to carefully consider your target audience. Make sure that they will be available on the date of your event in order to ensure that you actually have an audience!
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