--- title: Factors to Consider in Live Webcasting an Event description: Tips to Consider in a Live Webcast image: https://info.infiniteconferencing.com/hs-fs/file-16091878-jpg/images/factors_to_consider.jpg --- [![onsm_logo-4](https://info.infiniteconferencing.com/hs-fs/hubfs/onsm_logo-4.png?width=250&name=onsm_logo-4.png "onsm_logo-4")](http://www.infiniteconferencing.com/) [![Inf_Chevron_Logo-2](https://info.infiniteconferencing.com/hs-fs/hubfs/Inf_Chevron_Logo-2.jpg?width=213&name=Inf_Chevron_Logo-2.jpg "Inf_Chevron_Logo-2")](http://www.infiniteconferencing.com/) [![infinite conferencing logo](https://info.infiniteconferencing.com/hs-fs/file-16092717-jpg/images/header_blog.jpg?width=846&height=111&name=header_blog.jpg "infinite conferencing logo")](http://www.infiniteconferencing.com/) # Factors to Consider in Live Webcasting an Event Posted by [SHIV KAKAR](https://info.infiniteconferencing.com/author/shiv-kakar) on Tue, Aug 23, 2011 @ 11:54 AM - [Tweet](https://twitter.com/share) ![factors to consider](https://info.infiniteconferencing.com/hs-fs/file-16091878-jpg/images/factors_to_consider.jpg?width=187&height=166&name=factors_to_consider.jpg) If you are considering having a live online event, there are several factors for you to consider. Your first step will be to think through all the reasons why you want to have a live event. Is it an absolute necessity? Depending on what your particular circumstances are, going live may or may not be your best option. For instance, if you are merely seeking interactive features such as chat, polling and other responses, it is not necessary to go live. **Many of the interactive features can be accomplished with an on demand broadcast.** However, if your purpose is to cover a groundbreaking event, broadcast an important message, or otherwise have an urgent need to host your event live, you will next need to carefully consider your target audience. Make sure that they will be available on the date of your event in order to ensure that you actually have an audience! Once you establish that you are going to have your event hosted live and that you have a good chance of having your target audience attend, you will need to determine which format you prefer according to what suits your purposes best. **Some of the more popular available formats include Windows Media, Flash, RealMedia and Quicktime.** You will need to do research according to who your target audience in order to determine which will best suit your needs: for instance, will your audience be attending via home computers, or smart phones,  or iPads? This factor may be something to seriously consider, since some formats are better suited to different platforms than others. Choosing an encoder is also an important factor. You have several options, including hardware, software and others. **Weigh the advantages and disadvantages of each according to your particular needs and resources.** If you have a slower computer, the software may be more beneficial to you, depending on your CPU, RAM, your hard drive RMP, as well as how much video memory you have available for use. These two, however, will give you high quality video as well as flexibility when you go live. If you are hosting a professional live event for a corporation or company, or even a nonprofit organization, it is critical that you have a good camera. **An off-the-shelf webcam is not going to deliver quality video for you, and may work to your detriment as the effects will be felt on the user end.** Invest in a HD video camera or high end encoding capture card. **Another aspect of going live to consider is your bitrate.** You can get excellent video quality at 750 Kbps, so there may not be a need, depending (again) on your audience, to go for HD or for higher bitrate. The  most that 3G networks attain is about 700 Kpbs. If you want to go 1.5 Mbps or higher for bitrate you should have a good reason, otherwise you may be wasting upload bandwidth. Once you have all the foregoing figured out in advance, taking into consideration your target audience, your needs and resources, **you should definitely do a test run to make sure that that you can sustain the necessary bandwidth that is required for the duration of your event.** This involves contacting your venue in advance. Tags: [webcasts](https://info.infiniteconferencing.com/topic/webcasts), [webcasting](https://info.infiniteconferencing.com/topic/webcasting) [![OW 300x250 resized 600](https://info.infiniteconferencing.com/hubfs/images/OW-300x250-resized-600-1.png)](https://info.infiniteconferencing.com/onstreammedia.com/tryfree) ### Subscribe: [Tweets by @onstreammedia](https://twitter.com/onstreammedia) ### Connect with Us ### Learn From the Experts **Register Today.** **[Webinar](https://join.onstreammedia.com/register/bklein/webcastsecrets): Secrets of Webcast Audio and Video** - [Register Now](https://join.onstreammedia.com/register/bklein/webcastsecrets) ****[Webinar](https://www.webcaster4.com/Webcast/Page/10/6970):**Encoding for Multiple Screen Delivery -**[View Now](https://www.webcaster4.com/Webcast/Page/10/6970) ****[Webinar](https://www.webcaster4.com/Webcast/Page/10/6123):**The Business Requirements of Collaboration: Techonolgy in the New Era of Business** - [View Now](https://www.webcaster4.com/Webcast/Page/10/6123) ****[Webinar](https://www.webcaster4.com/Webcast/Page/10/5047):**Webinar Best Practices for Associations** - [View Now](https://www.webcaster4.com/Webcast/Page/10/5047) ****[Webinar](http://www.webcaster4.com/Webcast/ListenPage?companyId=10&webcastId=2119):**Tips for Selecting a Webinar / Webcast Vendor** - [View Now](http://www.webcaster4.com/Webcast/ListenPage?companyId=10&webcastId=2119) ****[Webinar](http://www.webcaster4.com/Webcast/ListenPage?companyId=10&webcastId=2118):**Tips for Boosting the ROI of Marketing Webinars** - [View Now](http://www.webcaster4.com/Webcast/ListenPage?companyId=10&webcastId=2118) ****[Webinar](http://www.webcaster4.com/Webcast/Page/150/1797):**Get Your Videos Online** - [View Now](http://www.webcaster4.com/Webcast/Page/150/1797) ****[Webinar](http://www.webcaster4.com/Webcast/ListenPage?companyId=10&webcastId=1476):**Best Practices For Continuing Education Webinars** - [View Now](http://www.webcaster4.com/Webcast/ListenPage?companyId=10&webcastId=1476) [View more...](http://www.onstreammedia.com/events.php) [![OW 160x600](https://info.infiniteconferencing.com/hs-fs/file-1484107110-png/images/ow-160x600.png)](http://onstreammedia.com/tryfree/) [Tweets by @onstreammedia](https://twitter.com/onstreammedia) ### Latest Posts ### Browse by Tag - [Aberdeen (1)](https://info.infiniteconferencing.com/topic/aberdeen) - [all hands meetings (1)](https://info.infiniteconferencing.com/topic/all-hands-meetings) - [Archived Webinars (1)](https://info.infiniteconferencing.com/topic/archived-webinars) - [ASAE (16)](https://info.infiniteconferencing.com/topic/asae) - [ASAELIVE (13)](https://info.infiniteconferencing.com/topic/asaelive) - [association (1)](https://info.infiniteconferencing.com/topic/association) - [associations (1)](https://info.infiniteconferencing.com/topic/associations) - [audio bridge (1)](https://info.infiniteconferencing.com/topic/audio-bridge) - [audio bridges (1)](https://info.infiniteconferencing.com/topic/audio-bridges) - [audio conference (10)](https://info.infiniteconferencing.com/topic/audio-conference) - [audio conferencing (42)](https://info.infiniteconferencing.com/topic/audio-conferencing) - [audio conferencing benefits (2)](https://info.infiniteconferencing.com/topic/audio-conferencing-benefits) - [audio conferencing best practices (26)](https://info.infiniteconferencing.com/topic/audio-conferencing-best-practices) - [audio conferencing company (1)](https://info.infiniteconferencing.com/topic/audio-conferencing-company) - [audio conferencing tips (2)](https://info.infiniteconferencing.com/topic/audio-conferencing-tips) - [best practices (27)](https://info.infiniteconferencing.com/topic/best-practices) - [Board Vantage (1)](https://info.infiniteconferencing.com/topic/board-vantage) - [branding (1)](https://info.infiniteconferencing.com/topic/branding) - [business best practices (4)](https://info.infiniteconferencing.com/topic/business-best-practices) - [buyer's guide (1)](https://info.infiniteconferencing.com/topic/buyers-guide) - [c (1)](https://info.infiniteconferencing.com/topic/c) - [CadmiumCD (1)](https://info.infiniteconferencing.com/topic/cadmiumcd) - [case study (1)](https://info.infiniteconferencing.com/topic/case-study) - [CE (2)](https://info.infiniteconferencing.com/topic/ce) - [certification (1)](https://info.infiniteconferencing.com/topic/certification) - [charity (1)](https://info.infiniteconferencing.com/topic/charity) - [choosing the right web conference (3)](https://info.infiniteconferencing.com/topic/choosing-the-right-web-conference) - [closed captioning (5)](https://info.infiniteconferencing.com/topic/closed-captioning) - [codecs (1)](https://info.infiniteconferencing.com/topic/codecs) - [collaboration (20)](https://info.infiniteconferencing.com/topic/collaboration) - [collaboration platform (27)](https://info.infiniteconferencing.com/topic/collaboration-platform) - [collaboration tool (22)](https://info.infiniteconferencing.com/topic/collaboration-tool) - [collaboration tools (14)](https://info.infiniteconferencing.com/topic/collaboration-tools) - [communicating (22)](https://info.infiniteconferencing.com/topic/communicating) - [communication (54)](https://info.infiniteconferencing.com/topic/communication) - [Communication Jan Ozer (1)](https://info.infiniteconferencing.com/topic/communication-jan-ozer) - [communication platform (47)](https://info.infiniteconferencing.com/topic/communication-platform) - [Communication Software (39)](https://info.infiniteconferencing.com/topic/communication-software) - [communication tool (44)](https://info.infiniteconferencing.com/topic/communication-tool) - [communication tools (32)](https://info.infiniteconferencing.com/topic/communication-tools) - [company (3)](https://info.infiniteconferencing.com/topic/company) - [company culture (2)](https://info.infiniteconferencing.com/topic/company-culture) - [compliant (1)](https://info.infiniteconferencing.com/topic/compliant) - [conference call (33)](https://info.infiniteconferencing.com/topic/conference-call) - [conference company (4)](https://info.infiniteconferencing.com/topic/conference-company) - [conference phone (1)](https://info.infiniteconferencing.com/topic/conference-phone) - [Conference Provider (7)](https://info.infiniteconferencing.com/topic/conference-provider) - [conferencing (27)](https://info.infiniteconferencing.com/topic/conferencing) - [Conferencing Platform (10)](https://info.infiniteconferencing.com/topic/conferencing-platform) - [conferencing provider (13)](https://info.infiniteconferencing.com/topic/conferencing-provider) - [conferencing software (13)](https://info.infiniteconferencing.com/topic/conferencing-software) - [conferencing tips (7)](https://info.infiniteconferencing.com/topic/conferencing-tips) - [Connecticut Convention Center (1)](https://info.infiniteconferencing.com/topic/connecticut-convention-center) - [content strategy (1)](https://info.infiniteconferencing.com/topic/content-strategy) - [Continuing education (3)](https://info.infiniteconferencing.com/topic/continuing-education) - [continuing education best practices (1)](https://info.infiniteconferencing.com/topic/continuing-education-best-practices) - [Continuing professional education (2)](https://info.infiniteconferencing.com/topic/continuing-professional-education) - [courtroom (1)](https://info.infiniteconferencing.com/topic/courtroom) - [courtroom technology (1)](https://info.infiniteconferencing.com/topic/courtroom-technology) - [creating a great webinar (2)](https://info.infiniteconferencing.com/topic/creating-a-great-webinar) - [customer relations (4)](https://info.infiniteconferencing.com/topic/customer-relations) - [customer relations tips (1)](https://info.infiniteconferencing.com/topic/customer-relations-tips) - [customer service (1)](https://info.infiniteconferencing.com/topic/customer-service) - [cyber security (1)](https://info.infiniteconferencing.com/topic/cyber-security) - [cyber security tips (1)](https://info.infiniteconferencing.com/topic/cyber-security-tips) - [demonstration (1)](https://info.infiniteconferencing.com/topic/demonstration) - [demonstrations (1)](https://info.infiniteconferencing.com/topic/demonstrations) - [demos (1)](https://info.infiniteconferencing.com/topic/demos) - [digital age (1)](https://info.infiniteconferencing.com/topic/digital-age) - [digital media (2)](https://info.infiniteconferencing.com/topic/digital-media) - [digital media services (2)](https://info.infiniteconferencing.com/topic/digital-media-services) - [doctors (1)](https://info.infiniteconferencing.com/topic/doctors) - [does (1)](https://info.infiniteconferencing.com/topic/does) - [education (3)](https://info.infiniteconferencing.com/topic/education) - [effective communication (29)](https://info.infiniteconferencing.com/topic/effective-communication) - [elearning (1)](https://info.infiniteconferencing.com/topic/elearning) - [email marketing (1)](https://info.infiniteconferencing.com/topic/email-marketing) - [employee engagement (1)](https://info.infiniteconferencing.com/topic/employee-engagement) - [employee meeting (1)](https://info.infiniteconferencing.com/topic/employee-meeting) - [employee meetings (1)](https://info.infiniteconferencing.com/topic/employee-meetings) - [encoding (1)](https://info.infiniteconferencing.com/topic/encoding) - [engaging your audience (2)](https://info.infiniteconferencing.com/topic/engaging-your-audience) - [event management (1)](https://info.infiniteconferencing.com/topic/event-management) - [Expanding Market (1)](https://info.infiniteconferencing.com/topic/expanding-market) - [faq (1)](https://info.infiniteconferencing.com/topic/faq) - [Feature (1)](https://info.infiniteconferencing.com/topic/feature) - [Features (2)](https://info.infiniteconferencing.com/topic/features) - [file formats (1)](https://info.infiniteconferencing.com/topic/file-formats) - [First Impression (1)](https://info.infiniteconferencing.com/topic/first-impression) - [flash (1)](https://info.infiniteconferencing.com/topic/flash) - [FOLIO Show (1)](https://info.infiniteconferencing.com/topic/folio-show) - [follow up (1)](https://info.infiniteconferencing.com/topic/follow-up) - [free event (2)](https://info.infiniteconferencing.com/topic/free-event) - [free software (3)](https://info.infiniteconferencing.com/topic/free-software) - [Free webinar (4)](https://info.infiniteconferencing.com/topic/free-webinar) - [global employee meetings (1)](https://info.infiniteconferencing.com/topic/global-employee-meetings) - [global meeting (1)](https://info.infiniteconferencing.com/topic/global-meeting) - [Globalization (1)](https://info.infiniteconferencing.com/topic/globalization) - [headset (1)](https://info.infiniteconferencing.com/topic/headset) - [healthcare (1)](https://info.infiniteconferencing.com/topic/healthcare) - [HIMSS (1)](https://info.infiniteconferencing.com/topic/himss) - [how (1)](https://info.infiniteconferencing.com/topic/how) - [HubSpot (1)](https://info.infiniteconferencing.com/topic/hubspot) - [In The Office (5)](https://info.infiniteconferencing.com/topic/in-the-office) - [Infinite Conferencing (43)](https://info.infiniteconferencing.com/topic/infinite-conferencing) - [international conference call (1)](https://info.infiniteconferencing.com/topic/international-conference-call) - [international phone conferencing (1)](https://info.infiniteconferencing.com/topic/international-phone-conferencing) - [interview (1)](https://info.infiniteconferencing.com/topic/interview) - [interviews (1)](https://info.infiniteconferencing.com/topic/interviews) - [IoT (1)](https://info.infiniteconferencing.com/topic/iot) - [IR (1)](https://info.infiniteconferencing.com/topic/ir) - [it (1)](https://info.infiniteconferencing.com/topic/it) - [KRM Information Services (1)](https://info.infiniteconferencing.com/topic/krm-information-services) - [Launch.it (1)](https://info.infiniteconferencing.com/topic/launchit) - [lead (1)](https://info.infiniteconferencing.com/topic/lead) - [Lead Generating Webinars (2)](https://info.infiniteconferencing.com/topic/lead-generating-webinars) - [lead generation (5)](https://info.infiniteconferencing.com/topic/lead-generation) - [lead scoring (1)](https://info.infiniteconferencing.com/topic/lead-scoring) - [lead scoring tips (1)](https://info.infiniteconferencing.com/topic/lead-scoring-tips) - [leads (1)](https://info.infiniteconferencing.com/topic/leads) - [learning (1)](https://info.infiniteconferencing.com/topic/learning) - [live streaming video (3)](https://info.infiniteconferencing.com/topic/live-streaming-video) - [live video broadcast (1)](https://info.infiniteconferencing.com/topic/live-video-broadcast) - [live video streaming (1)](https://info.infiniteconferencing.com/topic/live-video-streaming) - [live web event (3)](https://info.infiniteconferencing.com/topic/live-web-event) - [live webcast (1)](https://info.infiniteconferencing.com/topic/live-webcast) - [live webcasting (5)](https://info.infiniteconferencing.com/topic/live-webcasting) - [live webcasts (1)](https://info.infiniteconferencing.com/topic/live-webcasts) - [live webinar (6)](https://info.infiniteconferencing.com/topic/live-webinar) - [live webinar provider (4)](https://info.infiniteconferencing.com/topic/live-webinar-provider) - [live webinars (2)](https://info.infiniteconferencing.com/topic/live-webinars) - [market (1)](https://info.infiniteconferencing.com/topic/market) - [marketing (9)](https://info.infiniteconferencing.com/topic/marketing) - [medical professionals (1)](https://info.infiniteconferencing.com/topic/medical-professionals) - [medical security (1)](https://info.infiniteconferencing.com/topic/medical-security) - [meeting (11)](https://info.infiniteconferencing.com/topic/meeting) - [Meeting tips (11)](https://info.infiniteconferencing.com/topic/meeting-tips) - [meetings (14)](https://info.infiniteconferencing.com/topic/meetings) - [Meetings Technology Expo (1)](https://info.infiniteconferencing.com/topic/meetings-technology-expo) - [Millenial (3)](https://info.infiniteconferencing.com/topic/millenial) - [millennials (4)](https://info.infiniteconferencing.com/topic/millennials) - [monetization (1)](https://info.infiniteconferencing.com/topic/monetization) - [MTE (1)](https://info.infiniteconferencing.com/topic/mte) - [multicasting (2)](https://info.infiniteconferencing.com/topic/multicasting) - [non-profit (1)](https://info.infiniteconferencing.com/topic/non-profit) - [office101 (4)](https://info.infiniteconferencing.com/topic/office101) - [on demand webcasts (2)](https://info.infiniteconferencing.com/topic/on-demand-webcasts) - [online collaboration (25)](https://info.infiniteconferencing.com/topic/online-collaboration) - [online communications (39)](https://info.infiniteconferencing.com/topic/online-communications) - [Online meetings (36)](https://info.infiniteconferencing.com/topic/online-meetings) - [online safety (1)](https://info.infiniteconferencing.com/topic/online-safety) - [online safety tips (1)](https://info.infiniteconferencing.com/topic/online-safety-tips) - [online web event (9)](https://info.infiniteconferencing.com/topic/online-web-event) - [online webinar (21)](https://info.infiniteconferencing.com/topic/online-webinar) - [onstream (19)](https://info.infiniteconferencing.com/topic/onstream) - [Onstream Media (144)](https://info.infiniteconferencing.com/topic/onstream-media) - [Onstream Meetings (10)](https://info.infiniteconferencing.com/topic/onstream-meetings) - [Onstream Meetings Free (2)](https://info.infiniteconferencing.com/topic/onstream-meetings-free) - [Onstream Webinars (50)](https://info.infiniteconferencing.com/topic/onstream-webinars) - [OnstreamMeetingsFree (2)](https://info.infiniteconferencing.com/topic/onstreammeetingsfree) - [ONW (26)](https://info.infiniteconferencing.com/topic/onw) - [operator assisted call (1)](https://info.infiniteconferencing.com/topic/operator-assisted-call) - [operator assisted calls (1)](https://info.infiniteconferencing.com/topic/operator-assisted-calls) - [operator assisted conference (2)](https://info.infiniteconferencing.com/topic/operator-assisted-conference) - [operator assisted conferencing (2)](https://info.infiniteconferencing.com/topic/operator-assisted-conferencing) - [phone (1)](https://info.infiniteconferencing.com/topic/phone) - [phone conference (2)](https://info.infiniteconferencing.com/topic/phone-conference) - [phone conferencing (30)](https://info.infiniteconferencing.com/topic/phone-conferencing) - [physicians (1)](https://info.infiniteconferencing.com/topic/physicians) - [Planning for a Webinar (7)](https://info.infiniteconferencing.com/topic/planning-for-a-webinar) - [Poll (1)](https://info.infiniteconferencing.com/topic/poll) - [Polling (2)](https://info.infiniteconferencing.com/topic/polling) - [Polls (2)](https://info.infiniteconferencing.com/topic/polls) - [Post Webinar (1)](https://info.infiniteconferencing.com/topic/post-webinar) - [powerpoint (2)](https://info.infiniteconferencing.com/topic/powerpoint) - [powerpoint presentation (3)](https://info.infiniteconferencing.com/topic/powerpoint-presentation) - [professionally managed services (1)](https://info.infiniteconferencing.com/topic/professionally-managed-services) - [promoting best practices (1)](https://info.infiniteconferencing.com/topic/promoting-best-practices) - [publicizing (1)](https://info.infiniteconferencing.com/topic/publicizing) - [Quebec (1)](https://info.infiniteconferencing.com/topic/quebec) - [R&D (1)](https://info.infiniteconferencing.com/topic/rd) - [Recycle your Webinars (1)](https://info.infiniteconferencing.com/topic/recycle-your-webinars) - [religious organizations (1)](https://info.infiniteconferencing.com/topic/religious-organizations) - [research facility (1)](https://info.infiniteconferencing.com/topic/research-facility) - [reservationless (1)](https://info.infiniteconferencing.com/topic/reservationless) - [reservationless conferencing (2)](https://info.infiniteconferencing.com/topic/reservationless-conferencing) - [review (1)](https://info.infiniteconferencing.com/topic/review) - [safety tips (1)](https://info.infiniteconferencing.com/topic/safety-tips) - [sales (3)](https://info.infiniteconferencing.com/topic/sales) - [sales demo (2)](https://info.infiniteconferencing.com/topic/sales-demo) - [sales demonstration (1)](https://info.infiniteconferencing.com/topic/sales-demonstration) - [sales demonstrations (1)](https://info.infiniteconferencing.com/topic/sales-demonstrations) - [sales demos (2)](https://info.infiniteconferencing.com/topic/sales-demos) - [sales tips (2)](https://info.infiniteconferencing.com/topic/sales-tips) - [Security (2)](https://info.infiniteconferencing.com/topic/security) - [Simply Voting (1)](https://info.infiniteconferencing.com/topic/simply-voting) - [Skype (1)](https://info.infiniteconferencing.com/topic/skype) - [skypeforbusiness (1)](https://info.infiniteconferencing.com/topic/skypeforbusiness) - [smb (1)](https://info.infiniteconferencing.com/topic/smb) - [social media (4)](https://info.infiniteconferencing.com/topic/social-media) - [Services](http://www.infiniteconferencing.com/index.php) - [Solutions](http://www.infiniteconferencing.com/index.php) - [Company](http://www.infiniteconferencing.com/index.php) - [Support](http://www.infiniteconferencing.com/index.php) - [Log In](http://www.infiniteconferencing.com/index.php) - [Free Webinar Demo](https://info.infiniteconferencing.com/free-webinar-demo-thank-you) Onstream Media Corporation © 2015 Infinite Conferencing,