When Taylor Swift hits the road for her summer 2015 tour, she won’t be going alone. Sharing her journey will be performers Haim, Shawn Mendes and Vance Joy.
Why do record labels add additional acts to the main fare? Simple: Including other artists sells more tickets and exposes fans to music they may not have otherwise considered purchasing. For marketing purposes, it essentially doubles or triples the target audience.
This is a concept you can apply to your webinars, too. Instead of going it alone and reaching out to only your own customer base, ask a business partner to co-host your webinar. In doing so, you can double the number of attendees at your presentation. This will open up your business to a whole new audience of receptive customers that you can follow up with after the event.
For your next presentation, how should you go about selecting an appropriate partner that can help you generate leads? Choose a company that not only aligns with your brand but is also relevant to the presentation. Look for an organization that can lend credence to the topic at hand by offering a complementary but different perspective. For instance, if you are a bank giving a presentation on cybersecurity solutions in the financial industry, partner with a digital security provider with demonstrated expertise in this field.
Of course, you’ll want to make sure that you and your partner are in agreement about every last detail of your webinar before it airs. Toward this end, it will help to have the services of a communications and collaboration suite like Onstream Webinars at your behest. The solution offers features like screen sharing for easy editing; video, audio and text-based chatting; and content libraries for exchanging multimedia files among end users.
Click here to learn more about how Onstream Webinars can help you and your business partners create first-class webinars.