Today, many businesses are choosing to hold online webinars as a way to reach out to their intended audience. This method of online marketing is second only to whitepapers. In order for your business to achieve the audience level you desire for your Onstream Webinar, it is important to have the right kind of landing page and an enticing invitation email to encourage people to register for your online webinar.
As you set up your landing page and write your invitation email, there are six features you need to make sure you include to increase your registration numbers naturally without too much effort on your part.
Your First Impression
Just like in other aspects of business and life, you only get one chance at your first impression. This includes the words that start each paragraph in both your landing page and your invitation email. Those words must be powerful and entice people to sign up for your webinar. After you write this content, go through it again and evaluate what each beginning tells your readers.
Everyone knows children learn through repetition. In the business world, repetition is a great way to emphasize how important a particular point is. Because most people will scan the document, rather than read the entire thing, you need to make sure you mention the online webinar topic often, as well as your main selling points and keywords, to be sure everyone sees them, no matter how much of the page or email they read.
Avoid Double Columns
In the past, double columns were useful. However, when it comes to your landing page and emails, it is best to avoid two columns of text, unless one column contains your registration form and it falls above the fold. If you do use double columns, make sure you test it out yourself before launching it to your intended audience to make sure it works properly.
No Third Column
If it is often best to avoid a second column, it is definitely a bad idea to use a third column. For starters, Internet users don’t like to scroll sideways. A third column often contains information that isn’t important, distracting your reader from the true purpose of the page. The fewer chances users have to click away, the better your chances of higher registration numbers for your online webinar are.
Use Bullet Points
Bullet points are extremely critical to your success. When you use bullet points, your readers will be able to more easily scan the page or the email. Because you already know they aren’t likely to read everything, the bullet points will naturally draw their attention to those areas, encouraging higher registration rates for your Onstream webinar.
A Clear Link
Don’t assume your readers will know exactly how to sign up for your online webinar. Add a link to your registration form on the landing page and in the invitation email, using large, bold anchor text, preferably in a different text color. The goal is to make it perfectly clear how to sign up for the webinar.
Webinars are an important element to your business’s success. This is why it is so important to find ways to encourage higher registration rates with your landing page and invitation email. With the help of these six tips, you will be able to naturally increase your registration numbers without having to do a lot of work.