Use Webinars to Market Yourself

Posted by Natalia Valencia on Thu, Jun 14, 2012 @ 12:21 PM

networkpeeps copy resized 600Many experts don’t utilize one of the most powerful tools out there to help market themselves. They have an opportunity to build up their network by creating and presenting Onstream Media webinars. Everybody has something to share and too often than not, they don’t. Usually it’s because they are afraid. The following steps can help you get started on your webinar.

Face your fears

Before you can go out and dominate the world with a great webinar, you need to face your fears. There is always going to be somebody interested in what you have to say. Even something that might seem minor to you might be a big deal to somebody else. Just because you’re not a movie star doesn’t mean you aren’t important. If you market your webinar adequately, people will watch it.

What to Include

Writing a webinar can be overwhelming. There is so much information that you could include. The trick is figuring out how you decide. Your webinar is a presentation that you’ll be placing on your computer screen. With the software you choose, roughly 100 people can access your computer and see your screen. Be sure all of your photos, text and demonstrations are interesting. Creating a webinar that’s fun and interesting is not hard work if you know make it interesting for your target audience.

Be as specific as possible about your topic. Be as in depth as possible about one topic in a short time amount of time. Do not have a presentation that’s more than 30-40 minutes. This includes your question and answer period. Choose the most important benefits for your audience and focus on them. This information should also be included on your flyer or ads.

The Power of Webinars

With all the resources available online, you want to make your webinar stand out. When you create a webinar about what you have to offer, you are able to reach a wider spectrum of people. This doesn’t require them to go out of their way to get the information you are providing. It’s also a money-saving resource because it doesn’t require any traveling for anyone.  If you are working on building up prospective clients, webinars make it much easier for them to get to know you. You will be able to build lasting relationships with your webinars.

If you have a regular schedule of webinars, people will have opportunities to attend. This spreads the word without harassing anybody. Since your event is scheduled to be live, people are more likely to attend. When you advertise a webinar, your name will catch their attention. You will be perceived as an expert. You will get just as many phone calls from people that attended your webinar as people that did not attend. The advertising effort that you put forth will get your name out there.

Prepare for your Webinar

Creating a webinar can be as simple as pulling together a few images. It can also be as complicated as having a great deal of data in one place. If you can, test your webinar out on somebody else beforehand. Be sure everything is visually appealing and that your audio software works. Pay attention to things like the beeping that happens when people come in and out of conference calls. If you can, turn that off. Also think about muting your audience until you have your question and answer period.

Your ads can start roughly two weeks before the event and continue up to 24 hours before the event. When people sign up, send out reminders a few hours before the presentation so they remember to attend. There will be people that sign up and don’t attend. Life happens, be sure to have a way for them to see the information afterward. You will reach more people that way. You could also create residual income from your presentation by making it free for a limited time and then charge a small amount afterwards.

Publicity for your Webinar

You could have a really well written and executed webinar but it’s only effective if you reach people. Having a webinar take place and not enough people attend will reduce the value of your webinar. Use your list of contacts, social media and any other resources you already have. If you have a mailing list with people that have opted in on announcements, use it. Call your clients and prospective clients, talk to them about the free webinar you’re offering. Use your website and blog to advertise your webinar. Spread the word in any way possible and people will come.

Final thoughts

It is a few moments before your webinar is to begin. You know your material; you’ve practiced it countless times. Talk to your audience with a slow, steady voice. If you don’t know the answer, be sure to tell them you don’t know it and offer to find the answer and get back to them. Time will go much faster than you expect which is why you need to keep an eye on the time. If you smile, people will hear it in your voice, so don’t forget to smile.





Tags: webinar tips, Onstream Media, Webinar Dos and Donts, Webinar Planning, webinar best practices, Webinar promotion, marketing, Webinar marketing

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