When planning and scheduling your next event, remember to set your webinar so that reminder emails for all registrants are sent on the same day of the webinar and also 30 minutes before the webinar is scheduled to begin. By doing so, you can potentially increase the attendance rate, as you keep your webinar event on your audience's minds.
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Tags: webinar tips, webinar, Webinar Dos and Donts, teletips, webinar best practices
When detailing important statistics during a webinar that you want your audience to remember, you must make sure to properly portray the graphics by creating slides that are more uniform with the rest of the presentation. Moreover, the entire presentation should follow a theme, including the background colors of the slides. Make sure the text that details the statistic stands out from the background and your graphic works with and reflects that statistic. Lastly, you don’t need to include a lot of information on a slide. Your verbal presentation will elaborate.
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It is commonplace to allow questions and discussions in the middle of a classroom session, but this is not the best format when hosting a webinar. When talking to an audience you can't see that has joined you in virtual session, the speaker in the webinar needs to take charge of the flow. It is for this reason, we recommend assigning specific time slots within the webinar for questions and discussions. Most often, the particpant Q&A is done in the last 15 minutes of the webinar session.
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Prior to conducting a webinar, make sure you have given yourself ample time to research your topic. The more you know and research about the topic, the easier it will be to present it to your audience. In addtion, it will aid in being able to field any questions that may come your way. Remember that, if people are taking time out to listen to your presentation, they will expect that you have valuable knowledge about the subject to share with them.
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Regardless of how much you plan and prepare when conducting a webinar or any type of virtual meeting; there is still a chance that things can still go wrong. As such we recommend that you as the host ask yourself at least the following three preparation questions prior to the start of your event:
1.What is course of action if my phone disconnects or drops audio?
Answer: We suggest providing a backup dial-out number where you can be reached.
2.What would I do if my computer crashes mid session?
Answer: Keep an extra computer logged into the session on standby.
3.What if my guest guests are unable to attend the live session?
Answer: Have a backup or on-demand presentation. This way, those users who may have difficulty connecting to the live session, can watch your topic at their leisure.
1.What is course of action if my phone disconnects or drops audio?
Answer: We suggest providing a backup dial-out number where you can be reached.
2.What would I do if my computer crashes mid session?
Answer: Keep an extra computer logged into the session on standby.
3.What if my guest guests are unable to attend the live session?
Answer: Have a backup or on-demand presentation. This way, those users who may have difficulty connecting to the live session, can watch your topic at their leisure.
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It is often commonplace to witness discussions or for a teacher to allow questions in the middle of a classroom or collaboration session. However, when you move in to the virtual meeting space, where you are talking to an unseen audience, the speakers or moderator need to be sure manage the overall flow of the webinar session. More specifically, it is vital to assign specific time frames within the webinar for questions and discussions and proceed according to the aforementioned plan. We suggest allotting the last 10-15 minutes of session to Q&A, depending on the overall length of the webinar.
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When conducting a webinar your main goal is to inform your audience, but you also want to keep them entertained and interested. Keeping this in mind, simple facts won’t do, even in the most serious presentations. While you don’t need to have your audience rolling in the aisles, adding some personality and emotion to your presentation will go a long way toward success, as it helps to humanize you with your audience, allowing for better connection and interactions.
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Make sure to always record your webinar sessions, not only for your audience but also for yourself. This way, you can review the recording and find ways to improve your performance by tweaking tempo, slide changes and transitions, and overall smoothness of content delivery. In addition, by reviewing the webinar after it has ended, you can also imagine it from the participant standpoint which will allow you to adjust interactive features such as polling and Q&A for future events accordingly.
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No one will know to attend if you don’t promote. In most cases, webinar tips state it is best to begin promotions about three weeks prior to the event. Some of the most popular methods of promoting include emails, social media, your website, LinkedIn and more. Check with your webinar vendor to find out about their services notifying, registering and reminding your attendees about the webinar. As you design your invitations, make sure you are clear about the date and time of the event, as well as how long it will last and what your attendees can hope to gain from attending. It is important to portray value in your live to build your attendance. Use email blasts, as well as create hashtags to use in social media, to bring attention to your webinar through various channels.
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Scheduling a live webinar is one of the most difficult aspects, especially if your attendees span the globe. In addition, the date and time you choose can have a profound impact on the success of your event. For instance, studies have shown Tuesday and Wednesday are the top two dates for holding webinars. In fact, more than 50 percent of webinars are held on these two days alone. It is also important to avoid conflicts with major industry events. Finally, pay close attention to the time zones of your attendees and plan around the most convenient time for the largest number of attendees. You may also want to consider holding two webinars to reach a larger audience.
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Follow-up after the event is critical. Compare the list of registered attendees versus those who actually attended. Gather their contact information so you can send out surveys and receive feedback, if desired. The key is to get your follow-up emails out as soon as possible after the event, as well as any information you promised to deliver to your audience via email. A prompt follow-up means your webinar is still fresh in your audience’s mind and the feedback will be more valuable. Within an hour is the best amount of time.
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Today’s world is more of a global economy than ever before. With all the advances in technology, businesses are able to reach around the globe to expand their customer base. If you want to tap into this global market, translate your online webinar into a variety of languages so you can offer something people around the world will understand. Make sure you translate both the content on the slides and the audio content for the best results.
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Last minute changes to your webinar can have the potential to be highly disruptive. As such, adding new content at the last minute, like a new video or PowerPoint presentation, should be avoided if possible. Furthermore, making changes moments before start time do not allow hosts and presenters enough to practice or get acclimated and can lead to blunders and mistakes. Small adjustments such as fixing a typo are still acceptable and can be completed.
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Just because some of your participants are unable to attend the live showing of your webinar doesn't mean that they are not interested or that they will not benefit from the content. As such, by making a recording of your webinar available, those who would want to re-watch , or those who could not attend the live broadcast, can take part in your webinar on their own time. Furthermore, as previously recommended, continue to promote your event, even once archived by including the link in your scheduled email blast reminders to help reinforce your message and take full advantage of your webinar recording.
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You likely send out a great number of emails every day. Make sure to include a link to information about your webinar event or even the page for people to sign up. By doing so, this link will appear at the bottom of every email you send, attracting the attention of more people who may not receive your original email blasts and notifications, especially if recipients forward the email. Furthermore, make sure you highlight the webinar/webcast link and corresponding text in a different color so it really stands out. Once an event has ended you can remove this link and replace with one for a future event.
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There is a delicate balance between advertising too early and waiting too long. The best time to begin your webinar marketing campaign is about two weeks prior to the event. You can continue your marketing efforts up to 24 hours before the event begins. However, you can still send reminders to attendees who signed up as little as a couple hours before to ensure they don’t forget to attend. You may also want to automate these notices so you can reach your audience, even if they are on the other side of the globe.
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Whether you only have a website or you also have a blog, publicizing your webinar through your own sites can be extremely effective. People who already trust you are visiting your site every day. Make sure you place the information about your event in a prominent place where everyone can see it. Lastly, creating an exciting press release can also be a great way to reach out to potential attendees through the Internet.
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The data you collect should fall into one of five categories: demographic, interaction, sentiment, engagement or consumption. Once you establish the data fields within these categories, it is important to consistently use them throughout every virtual event for the best results. It is best to avoid free text entries that are difficult to categorize. With consistent data fields, you will be able to more accurately track behavior across multiple online events and build a profile of who your audience is and how they are most likely to interact with you.
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If your company has collected contact information from potential and current customers, you can use this list when publicizing your webinar. Send out emails to everyone on your list to announce your event. In some cases, you may wish to send out more than one notice, such as two weeks before, one week before and even the day before the event. In most cases, three well-spaced emails are the most effective.
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Some businesses set high goals for their webinars. While there’s nothing wrong with wanting a large turnout, you need to have realistic expectations to avoid disappointment. Understanding your expectations will help you measure your success against the goals you set for the webinar. When you have realistic expectations for your webinar, you will have an easier time with the follow-up plan. Remember, webinars are more about building relationships and generating interest than creating a massive explosion in your sales.
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One of the most important webinar best practices is to put out content that relates to your webinar to attract attention to it. This content should cover the same topics and offer insight and create intrigue in your readers. The goal is to push your readers to your landing page so they can sign up for your webinar.
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Social media has become an important tool in webinar promotion. Different social media sites will require a different strategy and approach.
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Email blasts can be an effective method of webinar promotion, but it needs to be done correctly. The truth is not everyone in your email list will be interested in every event you hold. Promoting best practices dictate you should create separate lists of email addresses that are likely to be interested in certain topics for webinars so you can better reach out to the right people each time.
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It is important for a webinar to have proper and measurable objectives, in order to ensure it attracts the right types of attendees. By having objectives in place, you will be able to better measure your success and return on investment (ROI). In too many webinars, businesses don’t give enough thought to the objective; they simply throw it in as an afterthought. However, if you don’t have proper objectives, you can’t see what was right and wrong with your webinar and will not be able to make improvements.
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When Section 508 was passed, it created a requirement for all federal government agencies to make their communications more accessible to people who have disabilities. This includes all electronic and information technology. This Section was created to help eliminate the barriers that can keep people with disabilities from obtaining important information everyone else has access to. It was also intended to help agencies develop new technologies to provide information in a way everyone can benefit from it. These requirements mean every federal agency must ensure all employees and the general public, regardless of their disability, must have comparable access to training and informational media, including webinars and on-demand videos available on a website, so everyone is equally informed.
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Tags: Onstream Media, Webinar Dos and Donts, Webinar Planning, webinar best practices, Webinar promotion, Webinar Events, Training Webinar, closed captioning, compliant
When you create your Onstream webinar, you may be so focused on making sure your webinar contains quality information and appeals to your audience that you may not think about who may be viewing your webinar. It is often easy to assume that everyone who will watch your webinar will also be able to hear it. But what about those who are hearing impaired? If you don’t take steps to add closed captioning to your webinars, you are shutting out a portion of your potential audience, which can limit your reach. Instead, you need to find ways to reach those who are hearing impaired.
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One of the biggest reasons companies use webinars is to create interest in their company and to generate leads that can convert into new business. As webinars gain popularity among businesses, studies have been conducted to show whether these webinars are truly an effective way to generate quality leads for your business so you can see the greater growth you desire. This research has revealed that those businesses that use at least six webinars in a year are more likely to receive quality leads that convert than those businesses that produce fewer webinars.
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Tags: Onstream Media, webinar, Webinar Dos and Donts, webinar best practices, Planning for a Webinar, Webinar marketing
Everyone always seems to be singing the praises of using social media, particularly Twitter, to promote their webinars and spread the word about their business. However, there are many people who simply refuse to use Twitter because of the way it is set up. If you follow anyone on Twitter, you may have noticed that people often post things that aren’t of interest to anyone else, making it difficult to find the important messages in your account.
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When you’re planning an Onstream Webinar, you want to be sure that there will be an audience. If you let the world know you need something, it will provide it. In other words, tell people about it. There are many ways that you can get a good number of people to come to your webinar.
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Many experts don’t utilize one of the most powerful tools out there to help market themselves. They have an opportunity to build up their network by creating and presenting Onstream Media webinars. Everybody has something to share and too often than not, they don’t. Usually it’s because they are afraid. The following steps can help you get started on your webinar.
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The ability to make money online means just about anyone can do it as long as you have an idea that will appeal to people. If you are trained in a specific skill or simply have knowledge that many others do not have, you may be able to create a way to make some money online, just by using what you already know. Creating a webinar that allows you to pass your knowledge or skills on to others will allow you to earn a living or at least supplement your income.
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These days, it seems like people want everything for free. Many people are hesitant to pay for something, especially if they think they can find the same thing for less or even free somewhere else. So can you really charge for your Onstream webinar and experience success? While the answer depends greatly upon the information you have to offer, the basic answer is yes, you can.
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The convenience of the webinar is one of its most significant advantages, and the ability to exchange information without having to spend money on travel and accommodation costs is one that many organizations are eager to take advantage of. There are a few important things to keep in mind in order to ensure the effectiveness of webinars, some of which we discuss.
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