Webinar Tip: Keep Your Expectations Realistic

Some businesses set high goals for their webinars. While there’s nothing wrong with wanting a large turnout, you need to have realistic expectations to avoid disappointment. Understanding your expectations will help you measure your success against the goals you set for the webinar. When you have realistic expectations for your webinar, you will have an easier time with the follow-up plan. Remember, webinars are more about building relationships and generating interest than creating a massive explosion in your sales.