Right now, there is a massive shift occurring in the way that consumers are accessing media. The days of traditional broadcasting are coming to an end, as streaming video is taking its place.
Consider the fact that worldwide, about 100 million people now stream video on demand. This number is expected to increase by 80 percent over the next decade. Driving this growth are services like Netflix, Hulu and YouTube, all of which make it easy to access premium content at the click of a mouse. You can expect even more “cord cutting”—that is, the process in which a cable subscriber cancels his or her package in favor of an on demand video service—to increase this fall when Apple TV releases its new skinny bundle of streaming television service.
Why is streaming media the way of the future? Ever since YouTube exploded onto the scene in 2005, and consumers tasted what it’s like to access media without having to wait for it, demand for instant media has been steadily increasing. Today it’s reached an insatiable level.
If you want proof, just look at the fact that Netflix users spend 10 billion hours every month streaming live video.
So, what does streaming media have to do with your brand? In short, it has a lot to do with it if you want to connect with online audiences and gain more publicity. Instead of investing thousands of dollars or more into targeted television advertisements, consider going where the majority of viewers are headed—online—and offer high-quality video presentations with a first class webinar services provider instead.
A service like Onstream Webinars will provide built-in marketing features that you can use to personally invite attendees to your presentations, interact with them during your events, and follow up with them after your presentations end.