What do you do when you want to feature a guest presenter in your webinar but he or she speaks broken English? It’s one of the dilemmas you may face as a marketer when planning webinars that involve experts in a particular subject matter.
After all, the guest speaker could be a major industry influencer who encapsulates a compelling use case for the rest of your customers. Yet the last thing you want to do is to put someone in the spotlight who will have difficulty communicating his or her ideas with your customers.
If this problem arises, it’s important to remember the primary reasons for hosting a webinar: to captivate your leads and drive sales. This should inform your decision making. After all, even one of the most exciting speakers in the world will do little to advance your goals if your audience can’t understand what he or she is saying.
In fact, if nobody can understand the moderator, your webinar will most likely experience high exit rates and poor reviews.
Here’s what you can do to skirt this problem:
If you really want to have this industry expert speak, request a pre-recorded interview and use closed captioning to ensure attendees can understand what is being said on the screen. This way, your customers can easily follow along—which also opens the door to inviting the speaker to present in his or her own native tongue.
If the guest speaker is not open to conducting a pre-recorded interview, it’s better to share his or her insight in the form of a written statement.
Have you ever come across this problem during a webinar? We want to hear your suggestions for dealing with the issue.
