Are you under the impression that a Web conferencing solution is just for internal collaboration among team members? If so, it’s time to expand your view of this critical collaboration technology.
As outlined in a recent report from Forrester, here are the top 10 ways that Web conferencing is being used across the enterprise:
- Executive meetings (65 percent): Executives are constantly on the move, attending conferences, meeting with clients and traveling among brand locations. Web conferencing platforms help executives stay in touch with one another and exchange important information in real time.
- Company meetings (59 percent): Most enterprises would struggle to fit their entire organization into a single building, let alone a conference room. For this reason, companies are increasingly relying on Web conferencing as a way to keep everyone on the same page about company news and initiatives.
- Routine team meetings (57 percent): Managers and supervisors are now using Web conferencing as a way to communicate with employees without having to remove workers from their desks and disrupt the rhythm of a working day. It’s also a great way to communicate face-to-face with remote workers.
- Employee training (55 percent): Training new employees can seem like a monumental task when faced with other pressing demands. For this reason, many supervisors are now having success using Web conferencing to train new hires, as it allows them to exchange information and communicate quickly and directly with trainees vs. spending time in a classroom.
- Online customer support (47 percent): Research shows that 92 percent of businesses that claim customer service is a differentiator have multiple channels for customer interactions. With a Web conferencing solution, the customer service department has another meaningful channel by which to explain products and services and resolve disputes.
- Meetings with sales prospects (41 percent): Sales prospects often need a fair amount of nurturing before committing to enterprise business solutions. Web conferences provide this space, allowing salesmen and customers to come together and discuss company offerings.
- Marketing webinars (40 percent): One of the best ways to market products and services to a large audience is to host an online event via webinar. Using a cloud-based Web conferencing service like Onstream Webinars, you can easily scale up to 500 users at a time.
- Product demonstrations (39 percent): Think of an online product demonstration as an in-depth webinar where agents can offer detailed product walk-throughs for attendees, showcasing every selling point in the process. Your business can host product demonstrations on a weekly, daily or even hourly basis depending on the needs of your customers.
- Customer or partner training (33 percent): Once you complete a sale or lock in a partnership with a vendor, the first few days of business are critical. You want to make sure the other team is up and running and well-trained so end users have the best experience possible. Web conferencing is a great way to eliminate confusion and expedite the onboarding process.
- Research and development (33 percent): Communication is one of the most essential parts of any research and development strategy. Yet, in-person meetings can slow down progress and impede productivity. This problem can easily be solved by offering access to an online forum where workers can exchange data throughout the lifespan of a particular project.
As the Forrester study shows, Web conferencing can help streamline communication across the whole enterprise—from the C-suite to the customer. To learn more about how Onstream meetings can help make Web conferencing a differentiator, click here.
