Globalization: Driving the Web Conferencing Market

Posted by Sabrina George on Fri, Jun 26, 2015 @ 09:51 AM

You were just handed a report with market research indicating there is a big demand for your business’s services in the U.K. Your job is to capitalize on this opportunity and tap into the market in the most direct and cost-effective way possible.

Now, how will you go about doing it?

In the past, before the advent of secure, real-time Web-based communication, this would have required physically expanding your company overseas (a process that could take several months or years due to legal barriers and corporate restructuring). Or it would have required simple technologies like landline telephones and email to communicate with potential clients; these technologies, though useful, were limited in terms of the communications features they offered. You can’t, in other words, edit documents in real time using email. And it’s not very efficient waiting several days for clients to reply to correspondence.

Now, however, you can rapidly accelerate the process of expanding into overseas markets by investing in an affordable browser-based Web conferencing solution. Due to reasons such as convenience and affordability, Web conferencing is greatly helping businesses become more globalized. In fact, globalization was recently named by Future Marketing Insights as one of the biggest drivers in the global Web conferencing market. According to the market intelligence firm, the market will continue to grow at a CAGR of 9.8 percent from 2012 to 2017, culminating in a $2.88 billion industry.  

Using a Web conferencing solution like Onstream Meetings, your business can expedite the following processes:

  • Contract negotiations: Instead of waiting long periods of time for your clients to return heads of terms, confidentiality agreements and other important documents, you can edit items together online in real time using a shared interface.  
  • Building trust: Online meetings can go a long way in building trust between businesses that are located far away from one another. Onstream offers a variety of chat solutions, including video, audio and text.

So, are you ready to take your business onto the global stage? Click here to learn how Onstream Meetings can help.


Tags: communicating, Webinars, Onstream Media, online communications, webinar, Onstream Webinars, Online meetings, ONW, communication tools, communication, Globalization

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