Your webinars have all of the right ingredients—like insightful information, high levels of audience engagement and exciting topics. But there’s one ingredient that’s missing that could mean all the difference in terms of driving sales to your business: video.
Why is video such a critical webinar component? Research from Digital Sherpa shows that video can increase your customers’ understanding of your products and services by as much as 74 percent.
Here are three reasons why you should make sure to include high quality video in all of your webinars:
Improve the learning experience: Not everyone is an auditory learner, as some people need a moving visual element to understand complex concepts and retain information. Use video to better interact with audiences and make sure that everyone walks away feeling more knowledgeable about the subject at hand.
Put a face to your business: A webinar is a great opportunity to highlight some of the amazing people in your enterprise. By putting your C-level executives or marketing employees on camera, you can help new customers get to know the people behind your operations—which is very important when attracting new customers or onboarding new businesses.
Enhance the presentation: Let’s face it: Nobody wants to stare at a blank screen or graphic for an hour. Incorporating video is an excellent way to liven up your presentation, and it will keep attendees from getting distracted by other open windows on their Web browsers. You can also export the video to YouTube after the event, which will increase the amount of attention that it will receive.
Of course, quality needs to be the first and foremost consideration if you’re going to incorporate video into your webinars. Make sure that your webinar services provide you with the ability to make adjustments on the fly, so that you can ensure a professional presentation that looks great to your attendees.
Want to learn some additional ways that you can liven up your next webinar? Click here for more information.