Why Your Business Is Not Making Any Money From Its Webinars

Posted by Sabrina George on Fri, Apr 24, 2015 @ 11:39 AM

Is this an oft-repeated scenario in your enterprise: Another day, another webinar and another poor outcome? If so, by now you’re starting to wonder if anyone actually makes any money from this type of service.

Wonder no more: Webinars do have the power to yield strong returns in the form of customer conversions and sales. But simply hosting an online event, in and of itself, won’t guarantee a financial reward. If you’re not getting the desired results from your webinars, here are three possible reasons why:

Nobody is attending: You can’t play to an empty room and hope to increase awareness about your brand. If nobody is attending your webinars, your chances of driving sales are, obviously, nil.

So what are you doing wrong here? Chances are likely that you dropped the ball early on in the webinar planning process. You should spend as much time promoting the webinar as you do in preparing your presentation. And make sure to provide plenty of opportunities for your guests to register for the event.

You aren’t targeting key decision markers: Don’t get us wrong—it’s great to have a variety of different types of workers tuning into your webinar. After all, you never know who holds weight in terms of purchasing products. Make sure, however, that the bulk majority of attendees are comprised of decision makers who have spending power.

How do you target more decision makers and get them to tune into your webinar? Ensure that the content is valuable enough to attract the attention of high-ranking executives. Otherwise, you could be wasting your time marketing your business to people too low on the totem pole to do your brand much good.

You aren’t following up leads: Here at Onstream Webinars, we can’t impress this last point enough: You need to follow up with attendees immediately after the webinar ends, while the ideas you just talked about are still fresh in their minds. You can’t wait days, or even too many hours, to follow up. The process needs to be quick and efficient to sign up new customers and capitalize on all of your selling points.

Want to learn more about how you can improve your webinars? Click here to read about the right and wrong ways to conduct a webinar. 

Tags: webinar provider, Webinar ROI, Webinars, webinar tips, webinar lifecycle, follow up, Webinar services, Webinar Planning, Webinar promotion, webinar providers, Webinar marketing

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