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It’s often said that it takes a lifetime to build a reputation, and only a few minutes to destroy it. This is true of person, place and thing, and it more than aptly applies to the quality of your company’s webinars. Your company works hard every day to maintain an image that consistently reflects your brand in the best possible light. All it takes to tarnish it, unfortunately, is one poorly executed webinar (i.e., one that suffers from low video quality or poor functionality).
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When Taylor Swift hits the road for her summer 2015 tour, she won’t be going alone. Sharing her journey will be performers Haim, Shawn Mendes and Vance Joy.
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Is this an oft-repeated scenario in your enterprise: Another day, another webinar and another poor outcome? If so, by now you’re starting to wonder if anyone actually makes any money from this type of service.
In many ways, hosting a webinar is like putting on a play. Your goal should be to put on a first-class production and ensure that your customers walk away feeling informed, entertained and confident about supporting your brand.
We’ve all been there: You’re 20 minutes into a webinar and your eyelids are drooping, your head is nodding and you’re wishing the Keurig machine was closer to your desk. The webinar is a snooze-fest, and you’ve completely lost interest.
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Onstream Webinars can’t be successful if you don’t use the right techniques for webinar promotion. One key aspect of webinar promotion is telling people about your webinar and what they can expect to gain from it. Learning from webinar best practices, as well as promoting these best practices, will ensure you achieve the successful event you have planned.
With the increase in home shopping channels, online shopping and in-home product promotion parties, it has become more popular for people to make their purchases from the comfort of their own homes. When people aren’t required to leave their homes to shop, they are more likely to purchase more and spend the time making sure they are buying the right product. Therefore, it can work to your advantage to use an online webinar to promote your products to these buyers.
When Section 508 was passed, it created a requirement for all federal government agencies to make their communications more accessible to people who have disabilities. This includes all electronic and information technology. This Section was created to help eliminate the barriers that can keep people with disabilities from obtaining important information everyone else has access to. It was also intended to help agencies develop new technologies to provide information in a way everyone can benefit from it. These requirements mean every federal agency must ensure all employees and the general public, regardless of their disability, must have comparable access to training and informational media, including webinars and on-demand videos available on a website, so everyone is equally informed.
When you create your Onstream webinar, you may be so focused on making sure your webinar contains quality information and appeals to your audience that you may not think about who may be viewing your webinar. It is often easy to assume that everyone who will watch your webinar will also be able to hear it. But what about those who are hearing impaired? If you don’t take steps to add closed captioning to your webinars, you are shutting out a portion of your potential audience, which can limit your reach. Instead, you need to find ways to reach those who are hearing impaired.
When you set up an Onstream virtual event, it is important to make it easy on yourself and your attendees to register so you know exactly how many people to expect. An online registration system can be easy for your attendees to use, as well as reduce the work you need to do to add up all your attendees. However, to ensure it is easy for everyone, you should incorporate these five tips for the best registration possible.
While most people prefer to get something for free, you can’t always logistically offer your Onstream webinar for free. If you must pay a speaker or need to use your webinar as a means of income, you need to be able to figure out just how much to charge for your webinar. Despite the fact people prefer free, many of them are willing to pay as long as there is value in the information you will provide at your webinar.
Once you have decided to use an Onstream Media webinar to spread information related to your business, you want to ensure you draw in the largest audience possible. However, you can’t expect people to simply stumble upon your webinar. Instead, you need to make an effort to spread the word about your webinar yourself to bring in as many people as possible. This will ensure the success of your webinar.
Everyone wants to know how to do something for nothing. This includes knowing how to promote your event or Onstream webinar without having to spend more money. When you aim to reach a large, targeted audience with the marketing for your event, you want to be able to do so using as many free avenues as you can to increase your profitability from the event.
When you are hosting an Onstream webinar, you need to be able to reach your audience so you can increase the attendance at your event. Because of the way people are using social media, these outlets are a great way to reach a highly targeted audience and effectively promote your webinar. However, you need to make sure the people you are targeting actually use these social media sites before you spend your time promoting on them.
Social media, especially Twitter, can be a great way to promote your Onstream webinar in a way that will reach the largest audience with less effort. Because people are on Twitter all hours of the day and night, looking for items of interest and sharing their lives with others, it is important to post to Twitter often. However, you don’t want to make them all promotional. Instead, create posts that include helpful hints, useful information and even quotes, as well as your promotional posts. Use one promotional post after every two to three informational posts, sending them out about every two hours.
As you build your business, you will want to start building a customer base, as well as an audience, so you can grow as quickly as possible. One of the best ways to do this is to host an Onstream Media webinar once a week or every other week to start building an audience who will be interested in what your business offers. This is especially true if you will be coming out with a new product or service in the near future.
You know the most about your business. This is why it is important to use your knowledge to spread the word and establish yourself as an expert in your field to help potential customers learn to trust you. The best way to do this is to hold a seminar targeted to your prospective buyers so you can start building your business even more. However, you will need to know how to successfully advertise.
You possess information or knowledge others need to know to make their businesses better or to improve their personal lives. But how do you make sure people are willing to pay for what you can provide to them? The key is to organize your Onstream webinar in an appealing manner so they want to know what you have to offer. This means you need to prepare ahead of time to create the best webinar possible and develop a long-term relationship.
When you are hosting an Onstream webinar, you want to get the word out to as many people as possible, especially to those who are most likely to benefit from your webinar. Many businesses use social media, mailing lists and both free and paid advertisements to let people know about the webinars they hold. However, these aren’t the only effective ways to get the word out to more people. Because many business people make use of the major news sites, such as Google News, making sure your webinar information is featured there through press releases can expand your reach.
Once you have made the leap to hosting an Onstream webinar for your business, you will need to figure out how to attract people to your webinar. Holding a webinar with no attendees is just a waste of your time and money. There are other important promotion tools you can use to increase your attendance numbers and make your webinar well worth it.
Everyone always seems to be singing the praises of using social media, particularly Twitter, to promote their webinars and spread the word about their business. However, there are many people who simply refuse to use Twitter because of the way it is set up. If you follow anyone on Twitter, you may have noticed that people often post things that aren’t of interest to anyone else, making it difficult to find the important messages in your account.
Onstream Webinars can be one of the most cost effective tools out there for your company. It is only cost effective if you create, execute and present it properly though. You are able to create a presentation and present it using the Internet.
Many experts don’t utilize one of the most powerful tools out there to help market themselves. They have an opportunity to build up their network by creating and presenting Onstream Media webinars. Everybody has something to share and too often than not, they don’t. Usually it’s because they are afraid. The following steps can help you get started on your webinar.
Webinar marketing can be a bit tricky with all the strategies out there. The hardest thing to figure out is when to start. If you start advertising too soon, some people will forget about your webinar. If you don’t give people enough notice, they won’t be able to attend. Here are a few pointers on how to get the most out of your Onstream Media Webinar marketing strategy.
The ability to make money online means just about anyone can do it as long as you have an idea that will appeal to people. If you are trained in a specific skill or simply have knowledge that many others do not have, you may be able to create a way to make some money online, just by using what you already know. Creating a webinar that allows you to pass your knowledge or skills on to others will allow you to earn a living or at least supplement your income.
These days, it seems like people want everything for free. Many people are hesitant to pay for something, especially if they think they can find the same thing for less or even free somewhere else. So can you really charge for your Onstream webinar and experience success? While the answer depends greatly upon the information you have to offer, the basic answer is yes, you can.
Once you have made the choice to use a webinar for your business purposes, you will need to consider how to let others know about the webinar to boost your attendance numbers. You will likely send out notices to everyone who is already on your mailing list, but you most likely want to use other methods as well. Social media is a great start, but there are plenty of other services out there that can help you promote your webinar so you can reach the greatest audience possible.
If you have read our article “The Do’s and Don’ts of Webinars”, you probably have a strong foundation for getting your first Onstream Media webinar assembled. A solid topic, salient speaking points, a good title, an engaging presenter; everything you need for success, except the most important item: An audience.
It’s as fundamental as your topic that you have set up a solid plan for getting the old adage into play: “If you build it, they will come.” This happens through several relatively easy, inexpensive routes that market and promote your webinar, namely through use of the Internet and print media.
You will want to leverage your inclusion in social media networks, such as LinkedIn, Facebook, MySpace and Yahoo Groups to give the who, what, where and when of your webinar. Targeted audiences like those already in your online social groups are tailor-made to the topic you will be presenting. Use those same online resources to advertise calendar events, and Twitter teasers and firm dates to the webinars. Do not overdo it; you don’t want your well-meaning reminders to become a burden to your social groups.
Personally invite your closest colleagues, mentors, customers and contacts through email or regular mail. If you choose regular mail, set a date a week ahead and remind the recipients by email. Be sure to mention your webinar event on your company’s home page, and provide a link to register.
Advertise in trade publications, print and online newsletters, and be sure to avail yourself of the power of the press release, both on your own website and on those of industry information sites. If you are in a tradeshow before the webinar, hand out flyers with pertinent information, the most important of which is the when and how to register. Be sure to use free (or low-priced) sites such as Eventspan, Webinarlistings and Webinarbase to get the word out to as many targeted folks as possible.