With the increase in home shopping channels, online shopping and in-home product promotion parties, it has become more popular for people to make their purchases from the comfort of their own homes. When people aren’t required to leave their homes to shop, they are more likely to purchase more and spend the time making sure they are buying the right product. Therefore, it can work to your advantage to use an online webinar to promote your products to these buyers.
Interaction Options
Being able to interact with your audience is a crucial element when it comes to introducing a new product onto the market. You want to know what your intended audience thinks of the product so you can learn how to most effectively market it. With an Onstream webinar, you will be able to encourage the interaction with your audience so you can obtain feedback before you even start selling your product. In an online webinar, you can implement text chat features or even allow people to chime in via phone.
Ask Questions
As you go through your online webinar, you will be able to ask questions directly of your audience and wait for a response. Being able to gather the feedback directly from your target audience will help you gauge the potential success of the product and learn what changes you can make to improve the customer satisfaction with the product.
Gauge Interest
Often, a webinar will attract a large audience, but it can be difficult to determine who is truly interested in the product and who is less likely to make a purchase. As the event progresses, you will be able to see which of the attendees are actively participating in your online webinar and which ones are passively watching. The people who are asking questions and otherwise interacting with you are the ones who are more likely to purchase the product you are introducing.
A Personal Connection
One of the best ways to promote a product and connect to your audience is to show them you are a real person. Instead of allowing people to learn about your product through written materials or even a television commercial, an online webinar allows you to make that personal connection with your audience. They will begin to see you as a person who cares about their needs as an individual, rather than a company after their money.
Your Own Comfort
Using a webinar to promote your product allows you to present from the comfort of your own home or office, just like your audience will be viewing from their home or office. When you are more comfortable during your presentation, you will be able to more effectively present the benefits of the product and show them how it works. No matter where you are, you will have all the tools you need with just the click of a button.
Implement Social Media
Because a webinar takes place online, you will be able to implement social media into your presentation directly. If you provide your audience with the ability to share your online webinar through their favorite social media sites, such as Facebook and Twitter, you will be able to quickly and easily spread the word about your new product without making any additional effort yourself. Try giving your attendees specific links to more information about your product via the chat methods so they can share those links to their social media followers.
An online webinar can be the perfect way for you to promote your new products in an interactive way with your target audience. If you aren’t sure about whether you should use a webinar to promote your products, it is important to learn the benefits you can realize, showing you the importance of tapping into this important tool. Onstream Media provides a plethora of ways to deliver value to your customers, including webcasting and webinars, conferencing tools, and platforms for virtual events and marketplaces.
