It’s often said that it takes a lifetime to build a reputation, and only a few minutes to destroy it. This is true of person, place and thing, and it more than aptly applies to the quality of your company’s webinars. Your company works hard every day to maintain an image that consistently reflects your brand in the best possible light. All it takes to tarnish it, unfortunately, is one poorly executed webinar (i.e., one that suffers from low video quality or poor functionality).
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When Taylor Swift hits the road for her summer 2015 tour, she won’t be going alone. Sharing her journey will be performers Haim, Shawn Mendes and Vance Joy.
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Now that winter is officially behind us, it’s time to roll up your sleeves and engage in some old-fashioned spring cleaning around the office. We suggest you start by dusting off your business’s communications infrastructure, focusing on your webinar services. Why focus your “upgrade” here? As a customer-facing portal, your webinar platform impacts the interactions your customers have with your brand. So it’s vital that this platform is user-friendly (meaning easy to navigate, understand and access), reliable and professional looking. If you are using an outdated, bug-ridden model, customers will undoubtedly be wary of doing business with your organization.
Take a walk through your office, and challenge yourself to see how many of your millennial workers, or those born after 1982, you can identify by name. Chances are likely that if you work for a big company, the percentage could be relatively low as most millennials do not hold high-visibility leadership roles due to a lack of experience. A recent survey from Deloitte, for instance, shows that just 28 percent of millennial workers believe their organization is making full use of their skills; and research has previously linked feeling valued as a key indicator of job performance.
Is this an oft-repeated scenario in your enterprise: Another day, another webinar and another poor outcome? If so, by now you’re starting to wonder if anyone actually makes any money from this type of service.
We’ve all been there: You’re 20 minutes into a webinar and your eyelids are drooping, your head is nodding and you’re wishing the Keurig machine was closer to your desk. The webinar is a snooze-fest, and you’ve completely lost interest.
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Picture this: You’ve put several hours of hard work into researching and piecing together a webinar. The presentation is jam-packed with valuable information, and you’re convinced it will be the talk of your industry for the rest of the week. But when it comes time to go live, you find there are only a handful of attendees present.
Join Ken Molay, President of Webinar Success, as he explains the differences in web collaboration technologies and what you should be asking your potential vendor in order to make an informed decision. Learn how Onstream Media can help you deliver useful multimedia presentations to key audiences. View Now.
Creating a compelling, effective webinar is an important first step to your success. If no one attends the event or you have low attendance numbers, you suffer from a reduced value for your event. With effective webinar marketing, though, you can naturally increase your attendance. By following these webinar best practices for publicizing your event, including using your current contact list and social media, you will host a more effective event using Onstream Media.
One of the biggest reasons companies use webinars is to create interest in their company and to generate leads that can convert into new business. As webinars gain popularity among businesses, studies have been conducted to show whether these webinars are truly an effective way to generate quality leads for your business so you can see the greater growth you desire. This research has revealed that those businesses that use at least six webinars in a year are more likely to receive quality leads that convert than those businesses that produce fewer webinars.
Many experts don’t utilize one of the most powerful tools out there to help market themselves. They have an opportunity to build up their network by creating and presenting Onstream Media webinars. Everybody has something to share and too often than not, they don’t. Usually it’s because they are afraid. The following steps can help you get started on your webinar.
Webinar marketing can be a bit tricky with all the strategies out there. The hardest thing to figure out is when to start. If you start advertising too soon, some people will forget about your webinar. If you don’t give people enough notice, they won’t be able to attend. Here are a few pointers on how to get the most out of your Onstream Media Webinar marketing strategy.
These days, it seems like people want everything for free. Many people are hesitant to pay for something, especially if they think they can find the same thing for less or even free somewhere else. So can you really charge for your Onstream webinar and experience success? While the answer depends greatly upon the information you have to offer, the basic answer is yes, you can.
When you set up your webinar with Infinite Conferencing, you need to figure out how to draw people to register for it. This will require some work on your part; however, when you put setting up your webinar in the hands of Infinite Conferencing, you can focus on increasing your registration.
If you have read our article “The Do’s and Don’ts of Webinars”, you probably have a strong foundation for getting your first Onstream Media webinar assembled. A solid topic, salient speaking points, a good title, an engaging presenter; everything you need for success, except the most important item: An audience.
It’s as fundamental as your topic that you have set up a solid plan for getting the old adage into play: “If you build it, they will come.” This happens through several relatively easy, inexpensive routes that market and promote your webinar, namely through use of the Internet and print media.
You will want to leverage your inclusion in social media networks, such as LinkedIn, Facebook, MySpace and Yahoo Groups to give the who, what, where and when of your webinar. Targeted audiences like those already in your online social groups are tailor-made to the topic you will be presenting. Use those same online resources to advertise calendar events, and Twitter teasers and firm dates to the webinars. Do not overdo it; you don’t want your well-meaning reminders to become a burden to your social groups.
Personally invite your closest colleagues, mentors, customers and contacts through email or regular mail. If you choose regular mail, set a date a week ahead and remind the recipients by email. Be sure to mention your webinar event on your company’s home page, and provide a link to register.
Advertise in trade publications, print and online newsletters, and be sure to avail yourself of the power of the press release, both on your own website and on those of industry information sites. If you are in a tradeshow before the webinar, hand out flyers with pertinent information, the most important of which is the when and how to register. Be sure to use free (or low-priced) sites such as Eventspan, Webinarlistings and Webinarbase to get the word out to as many targeted folks as possible.