Recently, we’ve been focusing our attention on ways you can attract millennials—those young adults born after 1980—to your business. It’s equally as important, however, to focus on whether or not your business has the communications solutions necessary to also attract older American workers, like baby boomers.
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Right now there is a big power shift occurring in the business world, as millennials, or those born after 1982, are in the process of replacing the aging baby boom population and steadily working their way up the corporate ladder. Research, in fact, shows that 59 percent of millennials aspire to become future enterprise leaders.
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It’s time to face the 3,000 pound elephant that appears in your office each summer, and seems to get heavier every year. We’re talking about the growing demand for flexible summer hours and work at home privileges in your enterprise.
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Take a walk through your office, and challenge yourself to see how many of your millennial workers, or those born after 1982, you can identify by name. Chances are likely that if you work for a big company, the percentage could be relatively low as most millennials do not hold high-visibility leadership roles due to a lack of experience. A recent survey from Deloitte, for instance, shows that just 28 percent of millennial workers believe their organization is making full use of their skills; and research has previously linked feeling valued as a key indicator of job performance.