One of the most important webinar best practices is to put out content that relates to your webinar to attract attention to it. This content should cover the same topics and offer insight and create intrigue in your readers. The goal is to push your readers to your landing page so they can sign up for your webinar.
Blog posts, infographics and ebooks are all great ways to generate related content to draw attention to your event. You can begin using these tools weeks or even a few months before your webinar. As readers ask questions through your blog or other avenues, you can use those questions to build your webinar to better inform your audience. Most importantly, make sure you list a clear call to action about your webinar at the bottom of the page that links to a landing page for sign-ups. Chances are your readers will want to learn more and are likely to click this link after reading.