It is important for a webinar to have proper and measurable objectives, in order to ensure it attracts the right types of attendees. By having objectives in place, you will be able to better measure your success and return on investment (ROI). In too many webinars, businesses don’t give enough thought to the objective; they simply throw it in as an afterthought. However, if you don’t have proper objectives, you can’t see what was right and wrong with your webinar and will not be able to make improvements.
Clear objectives can also help you with webinar promotion, reaching out to those who are most likely to benefit from the event. In addition to helping you identify your target audience, make sure you clearly announce your objective in any promotional materials so your intended audience knows what to expect to learn.