An online webinar has become a popular way for businesses to reach out to their customers, vendors and business partners. Many businesses put a lot of work into their webinars, only to use them once and abandon the project. However, these same businesses are also often looking for ways to save money and time to make their business operate more efficiently. Utilizing these webinar tips will help you reuse your Onstream webinar content to save money and time and more effectively advertise your business.
#1 – Make Use of YouTube
People are always looking for video content online, which is why YouTube is such a popular website. If you don’t already have a YouTube account for your business, it is time to at least think about it so you can reuse your online webinar to reach a larger audience. However, keep in mind that YouTube often requires shorter videos so you will need to select the most important content to your message and upload multiple two to four minute videos clips of your presentation onto this popular website.
#2 – Fill Up Your Virtual Events
If your business frequently takes part in virtual events that showcase a variety of businesses, you can piece together portions of your webinar and use it for your virtual booth. When you attend live events like this, you likely have banners and a variety of other visual aids to use to attract attention. Your online webinar can help you create similar features in a virtual environment to allow you to more effectively reach your audience. By using Onstream Media's virtual event platform, Marketplace 365, you have a variety of features to help you meet all of your virtual event needs.
#3 – Upload to SlideShare
SlideShare is another growing trend among Internet users. When you post your content on this website, you increase the chances you will reach a larger audience. Users are able search the content directly in SlideShare so they can find your content easily. In addition, SlideShare offers social sharing buttons on each piece of content, which means people who like what they see can easily share it with others, spreading your reach even further. If you upgrade your account, you can take advantage of even more benefits, including lead generation, no ads and unlimited uploads.
#4 – Change Them to Podcasts
Some webinar tips indicate changing your webinars over to podcasts can be a great way to reuse the content you already worked hard to create. Podcasts allow you to offer your online webinar in an alternate on-demand format so you can reach an audience that needs the information at various times. The key is to keep these podcasts to three to five minutes and make sure you use intro and concluding music so listeners know when the content begins and ends. These audio versions of your webcast can be posted on your website for download or even offered in the iTunes store.
#5 – Translate Your Webinar
Today’s world is more of a global economy than ever before. With all the advances in technology, businesses are able to reach around the globe to expand their customer base. If you want to tap into this global market, translate your online webinar into a variety of languages so you can offer something people around the world will understand. Make sure you translate both the content on the slides and the audio content for the best results.
#6 – Update Your Webinar Landing Page and Promote It
Far too often, businesses create an online webinar landing page to encourage people to sign up for the event. They spend lots of time promoting it and driving traffic to it. Once the event is over, though, they allow the landing page to fall to the wayside. However, you can take your webinar content and use these webinar tips to update your landing page and then continue to promote it to drive even more traffic. If you will be posting your event on your website or in other online locations, make sure your landing page points viewers to it.
#7 – Take Advantage of Social Media
Social media has become such an important part of conducting business online today. You can use your Onstream Media webinar content and translate that into short posts that will provide useful information to your followers. You can also post links to a copy of your full webinar on your social media sites as a way to encourage people to watch the online webinar in its entirety. Social media is a great way to let all your followers know about all the content you create, whether it relates to the webinar or other aspects of your business.
#8 – Blog with Your Webinar Content
Blogs are an effective way for businesses to establish themselves as an expert in their field. Today, more people than ever are turning to the Internet for answers to all their questions and information on products or services they require. Take your online webinar content and use it to create one or a series of blog posts you can post to your company blog so you can spread this information to even more people. You can even include additional content to provide even more value, even to those who attending your online webinar.
#9 – Answer Questions in Your Blog
One of the most important webinar tips to follow is to leave room for a Q&A session at the end of your event. During this session, you may be able to answer some of the questions. However, time constraints and the need to research certain issues can result in unanswered questions. After your online webinar, though, you can take those questions and construct a blog for your website that addresses each of these questions. If you choose to do this, make sure you mention this fact at your event so your viewers will look for the answers in your blog.
#10 – Create a Case Study
Another great way to provide information online is through the use of a case study. These studies look at a problem a typical consumer may have and show how the company can help resolve that problem effectively. Take the webinar content you have created and use that to create a customer case study that will show other potential customers how your business can help them solve their problems. One of the best tactics in marketing is to make it all about your customer instead of your business.
Because so much time and effort goes into the creation of an online webinar, it is important to create one that can be used for other purposes as well. When you follow these webinar tips, you can serve many purposes with one event, reaching a much larger audience and increasing the potential power of the webinar and online marketing tactics.
