Many companies make use of a live webinar to help them generate leads from a targeted audience. After you hold an online webinar, it is strongly recommended to follow up with your attendees in order to obtain the best results from your event. In addition, it is extremely important for you to follow up the same day or the next day to ensure the greatest impact, as results of lead-generation diminish greatly the longer one waits.
Address the Follow-Up
Deciding how you will approach these follow-up calls can be one of the most difficult aspects. In general, there is no single answer to this question. Instead, you need to consider the purpose of your webinar, as well as what your call to action was and who your target audience was. However, when you are trying to determine how to best approach your attendees, there are a few options you can use to increase your odds of success.
- Let the attendee know you noticed he had questions about the topic of the webinar and you are getting in touch to see if you can be of any assistance in answering those questions.
- Thank the attendee for attending your live webinar and let them know you realize the content was generic to best address the entire audience. Ask if there is anything specific he would like you to address to tailor the information to meet his needs.
- Express that you are sorry he was unable to attend. Ask if he received the link to the recording of the online webinar. Introduce yourself as his contact if he has any other questions.
- Offer additional information to the attendee as a thank you for taking the time to attend your event. Make sure your contact is the right person to receive this information. If not, ask to whom you should send it.
Follow-Up Materials
It is extremely important for you to make use of follow-up materials to help your attendees understand the topic you covered in your live webinar. These materials should include more detailed information on your product or service, as well as any special offers you may have made. You can also provide your attendees a list of other resources to read through, including links to articles and blog posts.
In the end, your goal in following up with your attendees is to express the value of your webinar to your attendees. Even though your endgoal is to make money for your company, you need to do whatever it takes to make the attendees feel as if you are helping them out, not the other way around. To make sure your sales team is fully prepared for this venture, train them on the aforementioned sales tactics so they can make calls and send emails that will achieve the best results.
