You just wrapped up an hour-long webinar. Think your work is finished? Think again ... Grab a fresh cup of coffee, roll up your sleeves and get busy on the next task at hand: using the information supplied by your attendees to drive sales.
While a webinar is meant to provide attendees with valuable insight about your products and services, it also works the other way around. The information supplied by customers before and during a webinar can go a long way in helping you discover who is interested in your products and services.
So, how do you get started with this critical step in the webinar process? First, you need to perform a common courtesy and thank your attendees for taking the time to sit through your event. Send an immediate follow-up email (don’t delay!), making sure to include the following information:
Incentive fulfillment: If you promise a certain asset to an attendee as a gift for participating in your webinar, you need to follow through on your promise. This often includes distributing content like white papers or free service trials.
An archived link to the webinar: Make it easy to access your webinar following the event by providing a link to the archived version. If it won’t be available for a few days or a week, let your attendees know that first as well as when it will be posted online. This will prevent them from having to troll the Web looking for it.
Next, it’s time to sort through your webinar metrics to capitalize on your hot leads. To do this, analyze the information supplied by your customers in presentation polls, chats, direct messages and Q&A sessions. Make sure your webinar services provider offers the ability to export this data into spreadsheets and other tools following your webinar.
This may sound like a lot of work, but with an advanced webinar services platform, the process is simple. Click here to learn more about how Onstream Webinars’ advanced webinar services platform can help make the presentation follow-up process a breeze.
