When conducting an audio conference, it is important to designate one person to moderate and lead the call, to have it run more smoothly.The person you designate to moderate the conference call will ensure the meeting stays on track. Business professionals run busy lives, so time is of the essence. As such, it is important to keep the meeting within the designated time constraints to avoid conflicts with anyone’s schedule. This is especially important when there are a large number of people on the call. If everyone wants to talk, the call can easily run too long. By having one person moderating the call, everyone will have a chance to talk in an organzied manner.