Why do companies host webinars? Their single most important goal is to drive leads and, ultimately, sales, as attendees represent potential customers. To accomplish these tasks in your own organization, you need to find out as much about your customer base as possible so that you can engage in targeted marketing. This will help you add relevance to your webinars, compelling even more potential clients to participate. Basically, webinars are mutually gratifying to attendees and host companies due to the information that is exchanged.
One of the most direct ways to glean information from your attendees is to insert interactive polls into your presentations.
Conducting a live poll will provide you with two types of important data: First, it will give you critical information that you can use to follow up with attendees after the event. Second, it will provide you with data that you can use to influence other purchasers in the future. For instance, suppose a B2B contact center is hosting a webinar on HIPAA compliance. That company could conduct a poll asking how many companies have experienced HIPAA-related issues. That data could be used to follow up with specific attendees after the event, and it could then be used in future Web copy to attract leads.
As you can see, inserting a poll will let you obtain fresh marketing data that could benefit your business. But can it can do much more—like increase audience engagement during your webinars.
Onstream Webinars allows you to easily insert live polls into your presentations, as well as use the information collected to the best advantage afterward. Once the webinar ends, Onstream will send an email to the moderator detailing detailed results.