Empowering Your Business with Webcasting

Posted by SHIV KAKAR on Thu, Aug 11, 2011 @ 09:40 AM

Posting business video on the internet in order to expand your influence to a global audience, thereby allowing people to be present at your events or to experience a more personal means of communication with your brand, has become an exceedingly popular tool to empower your business.

Webcasting offers you a way to conduct the relay of information, training, investor relations, and other events to a broad audience, which means potential new clients and increased revenue. It is a powerful way to communicate your business brand’s active presence, and if done right, could have a global reach.

Not only is it possible to use a webcasts for the sole sake of presenting central information to a wider audience, but multiple webcasts can be conducted on the same platform, enabling conference events from several distant localities. Possibilities for live streaming not only on personal computers and laptops, but on cell phones and mobile devices, opens up your potential to a wide array of possibilities.

A lot of planning is involved in producing a quality, streamlined webcasting experience, and it is important to choose a vendor who can handle both your intended connections without interruptions or distractions, but also has the savvy to webcast on platforms that can be seen on both Apple and Microsoft platforms, as well as other alternatives, and that is also user-friendly and easy to install. If you host a live event, you will also want to ensure that you are able to archive the webcast on your website for future viewing and downloading.

You will also want to be sure your vendor is on the cutting edge of webcasting innovation in order to create a high quality production according to your needs. There are options for call-ins, comments, response and feedback, polling, chatting, Q&A and a whole host of other interactive capabilities that can add tremendous value to your webcast according to your specific needs.

Through online webcasting, you can empower your business base as well as its outreach, improve brand identification, reach out to present clients or investors, conduct business meetings or training seminars and even launch viral social networking advertising campaigns that make it well worth your investment.

Tags: webcasting

OW 300x250 resized 600