Let's be real: There is no bigger waste of time than running a booth at an industry trade show. When you think about it, all the time it takes to find an appropriate event, prepare for it, travel to it, set up for it, and begin talking with potential customers, you would have exhausted way more time and effort than necessary. Not only is it a waste of time, it is a waste of money and the cost typically outweighs the return from any leads you may accquire. 

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Simply put: Innovation is key. Without the generation of new ideas, or new ways to integrate revenue-driving initiatives accross the enterprise, your company could be in danger of plateauing and potentially falling behind your compeitition. It is through the sharing of market research, customer feedback, and new ideas that allow companies to constantly grow and develop. 

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Hosting a live webinar in an effective manner is a great way to implement communication, public relations and marketing into your business strategy. With the proper knowledge, you can easily transform your prospective customers into repeat customers who will return to you for more business in the future. By following the tips below, you will learn how to set the proper tone for your next event and maximize the results of your efforts.

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Looking to step up your game when it comes to your marketing and promotional efforts? Hosting and archiving your own custom webinars has many benefits such as creating brand awareness and reaching a global audience. It is also cost effective and can even increase your return on investment. 

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Attendees are exiting your webinar; the show is over. What comes next? While some hosts choose to make their webinars can’t-miss, one-time-only events, the truth is that there are many ways to squeeze more mileage out of a presentation once it has concluded. A webinar services provider like Onstream Webinars, for instance, will make it possible to download your webinars so you can repurpose them to provide added value.

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Right now, there is a massive shift occurring in the way that consumers are accessing media. The days of traditional broadcasting are coming to an end, as streaming video is taking its place.

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Right now there is a lot of focus on the need to build comprehensive, long-term marketing strategies. In other words, marketing collateral shouldn’t just work to obtain customers in the short term. Each asset should also work to build awareness about other assets and your brand as a whole.

Besides articles and social media posts, webinars are one of the most important parts of any integrated marketing strategy. Here are some reasons why webinars are so valuable:

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If there’s one tool that just about every corporation in America is trying to leverage these days, it’s enterprise video.

Want proof? According to a study conducted by MarketsandMarkets, the global enterprise video market will continue to grow at a compound annual growth rate (CAGR) of 20.4 percent from 2014 to 2019, at which point it will reach $32.87 billion.

There are a number of reasons enterprise video is in such high demand right now, namely due to the fact that video is a highly versatile media type. 

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