Webinars are one of the best ways to generate leads. But what if you could get more than just leads from your webinars? What if you could directly monetize your webinars and webinar content even after the event is over?

Provided you have strong quality content that will get people to opt-in, webinars can be a great revenue stream for your business. Let’s take a look at a few tips that will help you monetize your content successfully.

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Webinars are an important part of most B2B companies’ lead generation efforts and ensuring webinars are successful is always the goal. Webinars allow marketing teams to develop topics that are interesting and relevant to both prospective and current customers.

However, it’s no surprise webinars are so valuable and play such a big role in today’s marketing strategies, but one thing that many marketers struggle with is their webinar drop off rate. Getting people to a webinar is easy—keeping them there is another matter entirely. Let’s explore that, and how you can decrease your webinar drop-off rate.

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One of the many benefits of working in the digital age is the convenience of using webinars as part of your lead generation tactics, online training initiatives, or collaboration efforts.  Although webinars offer a quick and easy way to bring people together, and are an important part of B2B lead generation tactics for businesses today, there can still be a lot of work that goes into setting one up.

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Using video during your webinar is an excellent way to share information, engage your audience and increase viewing times. Who wants to listen to someone talking when they could watch a video? One reason 80 percent of all internet content is projected to be video by 2019 is that audiences prefer the medium.

Let’s take a look at how to effectively use video during your webinars!

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Webinars are an important part of any successful lead generation formula, but a webinar is only successful when you build a qualified audience for it.  There are different ways to measure the effectiveness of the promotion of a webinar event: Registrations, live attendees, and post-event downloads and views.

There are many ways to market and promote webinar events, but one of the most powerful ways to increase webinar attendance is by the integration of social media into your webinar marketing toolkit.

Let’s take a look at eight ways to use social media to increase webinar attendance:

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Webinars have quickly become an effective tool for companies. The ability to promote products, discuss new technologies, and inform both employees and clients about upcoming changes all in a live setting has contributed greatly to their popularity. However—like every technology—webinars aren’t immune to technical issues. Audio problems during webinars, can derail your best preparations and leave a lasting – and unfortunately negative – impression on hosts and participants. The success of webinars relies heavily on clear audio. In order to maximize the full potential of a webinar, avoid audio problems. But how exactly? Here’s how to actively prevent common audio problems during webinars. 

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Webinars are rapidly becoming an effective tool for marketers to connect with potential and existing clients. Webinars can be broadcast as live events and then archived for later use. The versatility of webinars has contributed greatly to their success, but anyone who has hosted a webinar knows that presentation is everything. The success of a webinar hinges on the execution of the presentation, so let’s look at some helpful presentation tips that are sure to make your next webinar a hit.

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Your webinar software can do a lot more for you than simply conduct lead generation webinars; are you taking advantage of all the tools in your belt? While lead generation is crucial to any growing business, there’s a host of other goals to accomplish—and not many hours in the day to get them done. What if the same software you use to conduct those webinars could also provide you with a channel to demo a new product, hold an internal meeting, or conduct an interview? Good news: you can, and read on to learn how you can save time and get the most value for your money.

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Webinars work. Their engagement rates are second only to in-person events, which makes sense in the patterns of modern-day work culture; in our hectic days, breaking away from our work flow, and adding travel time, to attend an in-person seminar can cost more than just the price of admission. When well-promoted, visually appealing, and clear on content, your webinar is as good as guaranteed to see a screen full of engaged attendees. (Are you completely new to webinar hosting? After you’ve finished this article, grab your free beginner’s guide from Onstream.) Let’s go over some basic dos and don’ts for creating a captivating, educational webinar.

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