Let's be real: There is no bigger waste of time than running a booth at an industry trade show. When you think about it, all the time it takes to find an appropriate event, prepare for it, travel to it, set up for it, and begin talking with potential customers, you would have exhausted way more time and effort than necessary. Not only is it a waste of time, it is a waste of money and the cost typically outweighs the return from any leads you may accquire.
To add, you also have to account for lost productivity. Depending on the scope and location of the event, you could potentially be pulling away your employees for weeks at a time, and possibly even several times per year.
While you may not want to avoid attending trade shows all together, as there is importance put on physical presence with your customers, webinars are a cost-effective solution in replacing your industry's smaller in-person events. This would avoid having to travel, haul equipment, or pay for accommodations and dining associated with trade shows.
Moreover, if you host relevent webinars that add value to your business, and you have access to the right software for reaching out and following up with leads, you can double the amount of business you inspire.
Onstream Webinars is one provider that will make this process easy. Using Onstream Webinars, your business will have all of the tools it needs to produce professional, high-quality presentations. With over 100 features from which to choose and a variety of chat options (including video, audio and text), your team will be in a prime position to promote its brand and generate new revenue streams.
Click here for more information about Onstream Webinars.