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Social media posts and e-mail blasts aren't enough to convince potential attendees to register for your event. You will put in time and effort doing so, but if those individuals are still not signing up, you are both missing out on the opportunity to connect through mutual interests. By following these tips, you can assure that your target audience is convinced that signing up for your webinar will be a rewarding experience and fills out the registration form.
1. Promise to distribute the slides and/or recording post-event.
People are eager to learn and they have good intentions when it comes to attending a webinar. They'll see something that interests them, become intrigued by the thought of learning something new, sign up and save the event into their calendar. But last minute things always seem to pop up, and our time management skills aren't always perfect, so some individuals may miss out on attending live. We are constantly faced with this or that, and we tend to dedicate our time to the task that is most important at that given moment. For this reason, it is so important that you make available the recording from your webinar to those who may have missed out. Moreover, let them know that the recording and slides will be available regardless if they attend the event or not.
2. Email a relevant whitepaper or infographic to all registrants.
Following up and thanking everyone for attending your webinar via email is a given -- you should already be doing this! You'll want to make sure they open the email so that they may retrieve the whitepaper that you attach for those who wish to learn more. Better yet, you should definitely be telling your potential attendees in advance that a whitepaper will be available as a way to get them to register. Everyone loves free stuff, especially if it comes with zero extra effort! Bear in mind that the whitepaper must be non-promotional for maximum impact.
3. Provide access to the presenter(s).
The speaker is likely to be an expert in his/her field, so you want to make sure that attendees know that they have a place to submit questions during the event. Additionally, if the speaker does not make it to a question by the end of the event, make sure that your presenters are following up with those individuals to answer their questions.
To recap...
For attendees, webinars are great for learning from the comforts of one's home or office. For speakers, presenters, or hosts, it is a great way to establish credibility and spread the word of new ofeerings. Moreover, they return on the collection of valuable contact information from the registrants. For every person that signs up, that's a lead made available to you. And who doesn't love a good lead?
About the Author:
Kelly Barner brings a unique perspective and boundless enthusiasm to procurement, supply chain, webinars, collaboration, and communication.
Kelly's Twitter:
@buyersmeetpoint
This post was originally posted on blog.webinara.com, a webinar blog by Webinara.
