Webinars are an important part of most B2B companies’ lead generation efforts and ensuring webinars are successful is always the goal. Webinars allow marketing teams to develop topics that are interesting and relevant to both prospective and current customers.
However, it’s no surprise webinars are so valuable and play such a big role in today’s marketing strategies, but one thing that many marketers struggle with is their webinar drop off rate. Getting people to a webinar is easy—keeping them there is another matter entirely. Let’s explore that, and how you can decrease your webinar drop-off rate.