--- title: "B2B Lead Gen Basics: How to Decrease Your Webinar Drop-Off Rate" description: Webinars for B2B lead generation are the gold standard—knowing how to decrease your webinar drop-off rate is critical. Here’s the secret. image: https://info.infiniteconferencing.com/hubfs/Blog%20post%20image%20-%20TMS-1.png --- [![Untitled design (1)-1.png](https://info.infiniteconferencing.com/hs-fs/hubfs/Untitled%20design%20(1)-1.png?width=400&name=Untitled%20design%20(1)-1.png "Untitled design (1)-1.png")](http:///) [![Get Started](https://no-cache.hubspot.com/cta/default/98866/a246657c-9786-4774-818e-2cb1cf343aa0.png)](https://cta-redirect.hubspot.com/cta/redirect/98866/a246657c-9786-4774-818e-2cb1cf343aa0) [Ë](https://info.infiniteconferencing.com/eventsense/b2b-lead-gen-basics-decrease-webinar-drop-off-rate#mobile) # B2B Lead Gen Basics: How to Decrease Your Webinar Drop-Off Rate Posted by [Sabrina George](https://info.infiniteconferencing.com/eventsense/author/sabrina-george) on Feb 22, 2018, 10:30:00 AM - [Tweet](https://twitter.com/share) Webinars are an important part of most [**B2B companies’ lead generation**](https://www.broadsuite.com/services/lead-gen-programs/) efforts and [**ensuring webinars are successful**](https://www.themarketingscope.com/tips-make-next-webinar-success/) is always the goal. Webinars allow marketing teams to develop topics that are interesting and relevant to both prospective and current customers. However, it’s no surprise webinars are so valuable and play such a big role in today’s marketing strategies, but one thing that many marketers struggle with is their webinar drop off rate. Getting people to a webinar is easy—keeping them there is another matter entirely. Let’s explore that, and how you can decrease your webinar drop-off rate. [Read More](https://www.themarketingscope.com/b2b-lead-gen-basics-decrease-webinar-drop-off-rate/) Tags: [Blog Articles](https://info.infiniteconferencing.com/eventsense/topic/blog-articles) [![Xcyte Digital](https://info.infiniteconferencing.com/hs-fs/file-3790911863-jpg/images/inf_onsm_banner.jpg?width=236&height=86&name=inf_onsm_banner.jpg "Xcyte Digital")](https://xcytedigital.com) #### Xcyte Digital Contact Xcyte Digital 3500 Gateway Drive Pompano Beach, FL 33069 #### Keep in Touch ### Subscribe to Our Blog © 2026 Xcyte Digital