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Webinars are an important part of any successful lead generation formula, but a webinar is only successful when you build a qualified audience for it. There are different ways to measure the effectiveness of the promotion of a webinar event: Registrations, live attendees, and post-event downloads and views.
There are many ways to market and promote webinar events, but one of the most powerful ways to increase webinar attendance is by the integration of social media into your webinar marketing toolkit.
Let’s take a look at eight ways to use social media to increase webinar attendance:
