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Fake it 'Til You Make It: Honesty Expert Tackles Truth in Communication
Fake it 'Til You Make It: Honesty Expert Tackles Truth in Communication

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Today, “fake news” and “alternative facts” are fast becoming the norm in our communications. Distorting the truth and sharing information without sufficient evidence of whether or not it’s accurate is not only escalating world-wide, but it’s what now seems to be expected, accepted, and, perhaps, even rewarded.

In honor of this year’s “National Honesty Day” (April 30), leading expert on the subjects of honesty and communication Steven Gaffney will explore the topic and how it influences the way in which we interact as people, and how it impacts our successes and failures in business. The webinar will include:

  • Reasons why people (and companies) lie
  • Definitions – and misperceptions – of honest communication
  • How to foster environments that encourage and reward honest communications
  • Scenarios that warrant a lie (yes, there are appropriate and desired times to lie)
  • Red flags to watch for that help identify when people are being less than truthful
  • Audience Q & A
2017 Proxy Season Preview
2017 Proxy Season Preview

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Our expert panel representing points of views of investors and advisers to issuers will provide participants insights into expected shareholder proposals, and trends in shareholder activism and shareholder engagement strategies.  The panel discussion will answer these key questions:

  • What are the key shareholder proposals issues this year?
  • Compared to prior years, will institutional investors view differently ESG-related proposals?
  • How will institutional investors view vote outcomes this season?
  • What are the trends in shareholder engagement?
  • What’s the outlook for shareholder activism?
  • Will the activist playbook differ in 2017 compared to prior years?
  • Will companies respond to activists differently than prior years?
From Big Banks to the Underbanked: FinTech's Customer-Centric Model
From Big Banks to the Underbanked: FinTech's Customer-Centric Model

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Financial technology, FinTech has revolutionized the financial services industry with customer-focused solutions, including, insurance underwriting, peer-to-peer money transfers, digital security, data analysis and investments.
 
“Over the last five years, middle market companies have led the way in economic growth, which contribute over $9.3 trillion to the U.S. economy and are growing faster than any other sector,” said Brendan Walsh, Executive Vice President, U.S., American Express Global Commercial Payments.
 
The growth of U.S. middle market firms (revenues from $10M – $1B), outpace the national average, with an 87% increase in number of firms, a 103% surge in employment, and a 100% rise in revenue since 2011, according to the latest Middle Market Power Index, American Express and Dun & Bradstreet, September 2016.
 
Middle market firms span all industries: 60% in manufacturing, wholesale trade, retail trade, educational and health services; have a national presence; include women and minority-owned businesses; represent 60% of global companies with 70 percent of those expecting overseas sales to increase in the next five years. – 2016 JP Morgan Chase Middle Market Business Leaders Survey
 
More than half of the world’s FinTech companies are headquartered in the U.S. Some 1,000 FinTech companies (startups and historical incumbents) raised over $105 billion in total funding and are worth nearly $870 billion in current value. – VBProfiles FinTech landscape Forbes, June 2016.
 
New York is one of the five main FinTech global hubs. With FinTech’s huge expansion and global each, marketing communications and public relations practitioners must evolve with the industry to better serve their clients.
 
In this free webinar, the authors introduce FinTech from a marketing communications, public relations and customer-centric perspective, outline the significance of financial technology’s new and faster solutions, discuss the opportunities and challenges for middle-market companies in the U.S., and explain how to create an ecosystem that benefits your company, customers and innovation partners.
Romancing the C-Suite: How to Communicate PR/Marketing Value
Romancing the C-Suite: How to Communicate PR/Marketing Value

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This webinar will take a deep dive into the language and process to communicate  PR/ marketing value to the C-suite and/or to key stakeholders. The webinar will include exploration and discussion around the following:
  1. Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world
  2. How to connect the dots between creative inputs and business driving outcomes: questions to ask, setting benchmarks, etc.
  3. Ultimately, how to communicate these outcomes to the C-Suite and simple, concise language so they how your efforts fit into the larger picture
How a Trump Presidency May Impact Shareholder Activism
How a Trump Presidency May Impact Shareholder Activism

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With less than sixty days remaining until a new U.S. president is inaugurated and a new administration takes over the executive branch of the U.S. government, it remains far from clear how activists will fare under a Trump administration and whether a Trump administration will foster a climate that is more or less friendly to shareholder activism.
 
For this webinar, we have assembled a panel that combines experts from the political and shareholder activism arenas to discuss how a Trump administration and its policies could impact the climate for shareholder activism, the types of campaigns that activists look to pursue and the companies and industries that are targeted.
The Content Marketing Crossroads and Rise of Content Intelligence
The Content Marketing Crossroads and Rise of Content Intelligence

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The supply of online content has outpaced demand, leaving content marketers in a position where they are getting less effective each year. Despite being less effective, over 76% of marketers plan to create more content this year than last year.

To be effective, marketers can’t rely on only creating more content. The cycle is unsustainable, ineffective, and creates more of a problem than it solves. Instead, marketers need to embrace data-driven methodologies that tie to business results.
 
Join us on December 6th to learn how Rebecca Lieb looks beyond obvious metrics (sales) and frivolous ones (likes) to explore less-than-obvious KPIs (like brand health and productivity) content marketers should use to demonstrate the dollar value of their efforts, and how Brandon Andersen utilizes content intelligence to drive the new marketing organization – from creating high-level awareness to making fundamental impacts on overall business strategies.
Revolution or Evolution? A Deep Dive into the Future of the Communications Industry
Revolution or Evolution? A Deep Dive into the Future of the Communications Industry

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To engage, attract and retain the savvy buyers of this rapidly evolving digital world, marketers and communicators need to constantly invent new approaches to be effective.  Those that neglect to identify opportunities to help brands capitalize on trends before they happen will be left behind. CommPRO will host Barri Rafferty, President of Ketchum, and Ken Wincko, SVP of marketing at Cision and PR Newswire, for a conversation on how marketers, communicators and agencies can transform into the agile, data-driven and customer experience focused teams of the future. 

Topics to be covered include:

  • Why earned media’s seat at the marketing table has become more valuable today  
  • The case for integrating communications across functions and teams
  • What today’s insights might tell us about Buyer 3.0 and beyond
  • How to successfully  use augmented reality and other emerging technologies to engage buyers
  • How to utilize advanced program analytics and KPI’s to propel organizational growth
10 Tips for Sharing News and Social Content in an Online Newsroom
10 Tips for Sharing News and Social Content in an Online Newsroom

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Utilizing owned media effectively is a fundamental part of a thorough content strategy. The online newsroom and the corporate site are invaluable instruments in that plan for preparing, integrating and sharing news and social content. Join Ibrey Woodall, Business Wire’s VP Web Communications Services as she discusses sharing functionality and more within a corporate communications center.
Financial Communications and Innovation Forum
Financial Communications and Innovation Forum

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This event will take a deep dive into financial communications and innovation in corporate messaging, targeting key stakeholders, including investors, analysts, employees and directors at both public and private companies. Our keynote speakers will focus on the impact of social media and the 24/7 news cycle in the C-suite messaging strategy. Our panel will discuss how best to translate complex financial communications topics in a rapid-paced multi-media environment.

Influence by the Numbers: The Science Behind Influencer Marketing
Influence by the Numbers: The Science Behind Influencer Marketing

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Influencer marketing is everywhere these days and many of the skills we’ve used for media relations apply in this new world, just at a much larger scale. PR pros are making smarter decisions through data and have greater insights into how their influencer efforts impact the bottom line. How do they identify and reach the voices that resonate with their core communities? Who are the up-and-coming influencers, how do they find them and what platforms do they engage on?

Hear directly from Convince & Convert’s Influence Pros podcast host Heidi Sullivan of Cision and Carrie Morgan, author of Above The Noise: Creating Trust, Value & Reputation Online Using Digital PR on the challenges, best practices, technologies and success stories in the fast-growing world of influencer and advocate marketing. Learn how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement and conversions.

In this session, you will discover:

  • How real-world brands are engaging influencers to achieve business objectives.
  • How to find influencers that don’t just have a big audience, but inspire action.
  • Best practices for measuring the impact of your influencer marketing program.

Keywords Webinar, Influencer Marketing, Marketing, PR, Public Relations, CisionInfinite Conferencing, Onstream Media

Election Season Special Webinar
Election Season Special Webinar

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In this webinar, we will focus on the numerous parallels between an activist investor campaign that seeks to replace one or more members of a public company’s board of directors with a political election campaign, such as the pending presidential election contest.
 
Your Path to Media Measurement
Your Path to Media Measurement

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In this one-hour session you’ll hear how true media measurement improves PR decisions. We’ll discuss how to get started if you’re not measuring your exposure or engagement through to making your actions more informed through data.

From data to decisions, how do you measure? Our panel of communications experts will explore these topics:

  • Examples of practical measurement to show bottomline results.
  • How to drive PR decisions with data.
  • What data to measure?

Keywords Public Relations, Communication, Webinar, Measurement, Data, Universal Information Services, amec Measurement MonthInfinite Conferencing, Onstream Media

What Were the Biggest PR Crises in 2014?
What Were the Biggest PR Crises in 2014?

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Like any other year, 2014 was filled with big news stories. We saw them splashed across headlines, being discussed at length in newsrooms, and debated over social media. From the Malaysia Airlines disaster to chaos in Ferguson to scandal in the NFL, 2014 was not without its own crises. But what were the biggest crises from a PR standpoint? Who had to do the most damage control and why? Who recovered, and what reputations were tarnished? 

Wellness - The Hot, New Trend in the Trade Show Industry
Wellness - The Hot, New Trend in the Trade Show Industry

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Wellness is the hot, new buzzword today in the meetings and exhibitions industry. Conferences can take their toll on participants through lots of sitting, standing, and information to take in. Wellness programs give participants a needed mental and physical break.

Attendees will come away with insights on:

  • How food and inactivity impact the brain and body during conferences
  • Why sitting is a health hazard and deemed “the new smoking”
  • Healthy and time efficient ways to boost energy throughout the conference/trade show day
  • Wellness spaces and activities to engage participants, secure sponsorship, and integrate into conferences and trade shows

Keywords Trade Show, Conference, Exhibitors, Exhibit Floor, Sponsorships, Webinars, Wellness Programs, TSNN, Infinite Conferencing, Onstream Media

Rio & Zika: Managing Communications Challenges
Rio & Zika: Managing Communications Challenges

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Every big event comes with its own set of challenges, and this year’s Olympics in Rio de Janeiro is no exception with the region’s current Zika virus concerns. So when your brand is faced with an issue—even one not as big as an international health crisis—how do you handle it?
 
Join Finsbury’s Peter Land and Cision’s James Rubec for a free webinar to learn what communication tactics you need to master to effectively manage a big event.
 

Find out how to:

  • Prepare for all possible issues with a thorough plan
  • Avoid damage to your brand by mitigating crises in advance
  • Put event attendees at ease with effective messaging

Keywords Webinar, Communication Webinar, Communication Challenges, Finsbury, Cision, CommPRO.biz, Infinite Conferencing, Onstream Media

A Deep Dive into the Marketing Tactics for Regulation Crowdfunding Offerings
A Deep Dive into the Marketing Tactics for Regulation Crowdfunding Offerings

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Join a panel of industry influencers on this webinar who will discuss the impact of the Jobs Act on crowdfunding and how it has reinvigorated Regulation A+ offerings.   

Go behind the scenes in this webinar and experience some of what you will learn at GCC-the 5th Annual Global Crowdfunding Convention

Webinar will include exploration and discussion around the following:

  • What is crowdfunding?
  • What is Reg A-Plus?
  • How are crowdfunded companies marketing?
  • Navigating the rules & regulations.
  • How best to develop your message?
Empowering Data-Driven PR Leaders of Tomorrow
Empowering Data-Driven PR Leaders of Tomorrow

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This panel of industry influencers will discuss the traits of the successful PR leader of tomorrow.  Being a PR professional in today’s rapidly moving, digitally driven landscape certainly has its challenges, but also tremendous opportunities to set yourself apart from others—yet only if you are brave enough to make the jump.  Our panel will discuss why these traits are important, and how agency and brand leaders can set their employees and staff up for success. For those on the AE, Manager, or Director levels the idea is to help them understand what  thinking  and  skills  are required to truly become a PR leader.

Webinar will include exploration and discussion around the following: 
  1. Examples of PR industry leaders who have really paved the way, and what can we learn from them?
  2. What does it mean to be a PR leader and why is it important?
  3. What traits/skills are required for being a PR leader?
  4. What are some of the challenges that face PR professionals today and prevent us from becoming leaders, not just with the PR/Comms function, but also in terms of the larger organization?
Evolution of Storytelling to Content Marketing: Using Multimedia to Elevate & Amplify Your Brand's Story
Evolution of Storytelling to Content Marketing: Using Multimedia to Elevate & Amplify Your Brand's Story

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We hear lots of talk these days about the power of brand storytelling—and why it’s so critical for businesses and brands as we continue to rush forth in the digital age. Storytelling has been the essence of the greatest and most successful communications since the beginning of man.  But unlike the days when storytelling was spoken or written words, today’s storytelling demands multimedia and dynamic content.  The challenge–how to develop your story through video and multimedia and implement strategies that will connect with your audiences via traditional and new media channels.
 
The Big Bang Theory of Event Content Marketing
The Big Bang Theory of Event Content Marketing

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Your event’s content is likely it’s most valuable asset. Your presenters spend countless hours planning, researching, writing and preparing groundbreaking information to deliver to your attendees. And yet, that valuable content only gets exposed for an hour or seventy-five minutes. Then it’s gone from sight.

Show organizers need to make their content last beyond the confines of their face-to-face event to enhance their event’s brand; create communities among attendees, presenters and other audiences; build awareness for future events; and provide added incentive to attract future presenters. Yet, show organizers seldom have the resources to manage and distribute all of this content effectively. The best way to do this is to work directly with your presenters to extend the life of their content for your audiences.

Participants will learn:

  • Five ways to work with presenters to extend the life of their content
  • How to identify additional sources of content to share
  • Pros and cons of potential distribution options
  • How to choose appropriate tools
  • How to determine costs of their content marketing campaign
Is it Too Soon to Talk About Ebola Crisis Communications Strategies
Is it Too Soon to Talk About Ebola Crisis Communications Strategies

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A week ago every business, hospital, school, and public agency in Dallas would have said, maybe we need to put this on our to-do list to maybe tackle in the future.

Today an affected patient is dead and at least 14 institutions are having to send spokespeople before the media. Some are already seeing the impact to their reputation and revenue.

It happens that fast.

Is it too soon to talk about Ebola Crisis Communications strategies? Crisis communications expert Gerard Braud says, “Why wait.”

You will learn:
1. Realities about the risk to your corporate reputation and revenue
2. Lessons on having a meaningful conversation with your CEO and executives
3. Shocking truths about why your company could be suddenly impacted
4. Secrets to making your efforts on this crisis go a long way toward preparing for future crises

Keywords Crisis Communications, Webinar, Crisis Communications Webinars, Crisis Communications Strategies, CommPRO.biz, Braud Communications, Infinite Conferencing, Onstream Media

Tips and Tricks to Create and Report on Effective Digital and Social Campaigns
Tips and Tricks to Create and Report on Effective Digital and Social Campaigns

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Production of video content is well established for broadcast audiences, one on one interviews, b-roll and sound bites. However, how do you repurpose this content for the digital world? Social media has changed the paradigm; audiences are now looking to be entertained and informed in as little as 6 seconds!!! How do you accomplish that? We will take a look at the different digital channels, formats required and type of content that resonates with your target key audience.

Join us to learn:

  • How to create and distribute compelling content that works in a social and digital world
  • How to measure the effectiveness of a social and digital campaign
  • What are the most important things brands should consider when engaging with their target audience
PR Measurement: Google Analytics 101
PR Measurement: Google Analytics 101

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Analytics and measurement have traditionally not been part of a PR practitioner’s training. Now that the conversation about PR measurement is changing, with emphasis on measuring outcomes, we have to learn to use tools like Google Analytics.   Google Analytics is an awesome tool.  And it’s free.  But until now there has been no easy-to-use dashboard built by a PR person who understands what PR pros need to track and report on to show value.

The purpose of this free dashboard is to help PR practitioners who are not yet measurement-savvy dip their toes into the waters. Take in-depth walk through of this PR Measurement Dashboard. http://bitly.com/googleprdash

Crisis Communications: Put Yourself into a Reporter's Mindset
Crisis Communications: Put Yourself into a Reporter's Mindset

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Think Like, Act Like, and Communicate Like a Reporter…The new normal is built around crises of all sorts being amplified by both mainstream media and social media. This exponentially increases pressure on leaders, communicators and employers to communicate more rapidly and effectively than ever before in a crisis. Are you fully prepared for crisis communications and media relations in the new normal?

Crisis communications expert Gerard Braud says the secret to adapting to the new normal is to think like a reporter, act like a reporter, and communicate like a reporter. Tragic events around the world in just the past few weeks validate his premise. Paramount to your success in the new normal is changing your mindset and your preparation strategies. Braud will share with you actionable strategies that you can take on a clear sunny day so that you are communicating quickly and effectively in order to amplify official information above the noise created on social media.

In this program you will:

  • Learn to adapt a reporter’s mindset
  • Develop a 5 part strategy for effective crisis communications
  • Unlock the secrets necessary to change the leadership behavior within your workplace
Marketing Experts Tell All: Content Messaging Trends for 2016
Marketing Experts Tell All: Content Messaging Trends for 2016

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Content strategy and inbound marketing are some of the trendiest topics in marketing, but there is a fundamental problem with content creation. The important content quality piece is often forgotten and many marketers underestimate the importance of targeted content and distribution in the marketing puzzle. Join PR Newswire and top marketing experts as we share strategic tips on how to get the most of your content marketing efforts and create marketing plans that thrive in your industry.
 

During the webinar we will address:

  • How to create a multi-channel content promotion strategy and get the most out of your distribution methods
  • Best practices on how to achieve and drive content marketing goals
  • How to write engaging content that attracts the right targeted audience for your brand
Enterprise Level Social Media Strategy
Enterprise Level Social Media Strategy

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Social media doesn’t exist as a separate silo, or even only within the marketing organization. Social media must be integrated with paid and earned media, as well as flow across departments and stakeholders: sales, customer service, leadership and management, even HR and other public facing divisions.

Rebecca Lieb, strategic advisor, research analyst, keynote speaker, author, and columnist takes a deep dive into  how enterprise-level businesses are planning for – and organizing for – social business across teams, departments, media, sales and marketing.

The Do's and Dont's of Social ROI
The Do's and Dont's of Social ROI

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Social ROI is not one-size-fits-all. By understanding your brand’s specific needs and goals, you can more accurately and efficiently measure and showcase the value of your social efforts.

Gary Vaynerchuk, business builder and owner of VaynerMedia, explains the do’s and dont’s of measuring social ROI. At his free webinar Gary discusses how companies can truly measure their social strategies and do away with meaningless vanity metrics.

In this webinar, you will learn how to:

  • Accurately measure social ROI by using tools effectively
  • Customize your strategies for your brand
  • Avoid the social ROI mistakes some “experts” make
  • Understand what to measure by determining goals ahead of time
Media Influencers Series: Living in a Branded World
Media Influencers Series: Living in a Branded World

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What is the impact of digital communications in the development and launch of successful branding campaigns? What are the tips and tactics for success? Our panel of marketing communications leaders (a.k.a. “media influencers”) includes Stacey Cohen, President, Co-Communications, Inc., Michael Levine, prolific writer of PR and marketing communications books including, Guerrilla PR, and A Branded World: Adventures in Public Relations and the Creation of Superbrands, Alan Siegel, one of the best-known and respected figures in the branding business and a driving force behind the plain English movement in the U.S. and abroad, and Mike Bako, Marketing Director, D S Simon Productions.

Discussion Topics

  • Traditional vs. digital media
  • Impact of celebrity vs. brand authenticity
  • The rise of the Internet-made celebrity
  • The future of earned media
Storytelling vs Storymaking: The End of Storytelling as We Know It
Storytelling vs Storymaking: The End of Storytelling as We Know It

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Interested in the subject of brands, storytelling and the concept of story making? 

“Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we’ve been seeing.”  The Cluetrain Manifesto

“The business world has reverted back to storytelling, an age-old form of communication proven through science to evoke emotions tied to loyalty and understanding. As a result, marketers are getting better and better at crafting narratives that humanize huge corporations.”  Ted Karczewski, Managing Editor of the Content Standard (TCS)

“I’m actually quite critical of the storytelling theme. Now everyone’s a storyteller. It’s BS.” Stefan Sagmeister, Designer speaking at Camp Festival in Calgary

Gary Vaynerchuk on The Role of Micro Content in Storytelling
Gary Vaynerchuk on The Role of Micro Content in Storytelling

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Looking for the tips and key takeways from the discussion between Sally Falkow and Gary Vaynerchuk, digital marketer extraordinaire?  Gary is CEO of VaynerMedia, a digital agency that has grown from 40 to 400 staff in the last three years.  He is also an angel investor and has been advising Fortune 500 companies and some of the most successful tech startups since social media’s early days.

  • Why telling the brand story helps achieve your business goals.
  • What is micro content?
  • Why you need it to tell your brand story.
  • How to craft your micro content to speak the native language of a platform.
  • The new skills we need in 2015.
  • The biggest mistakes brands make in social media.
  • What’s hot in 2015  – an eye on the future.
Web Meetings vs. Webinars: Optimizing Your Approach For Each
Web Meetings vs. Webinars: Optimizing Your Approach For Each

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Do you want a better understanding of the similarities and differences between collaborative web meetings and presentation-focused webinars? Do you know how to prepare, configure, and deliver your information and your technology so that it has the most impact and effectiveness for the type of web conference you choose? For that matter, are you confident on how to make a decision about which type of session is most appropriate for your audience and your goals?

Why attend this webinar:

  1. How to incorporate Q&A and audience interactivity into each type of session
  2. What types of web conferencing features work best for a given presentation
  3. Best practices for planning and preparation
Webinar Production: How to Look and Sound Like a Pro in Eight Easy Lessons
Webinar Production: How to Look and Sound Like a Pro in Eight Easy Lessons

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While business use of video in webinars and videoconferencing is skyrocketing, few users have had any kind of media training, and subpar audio or video quality can often derail or diminish the desired benefits of the video presentation. Fortunately, by watching the recording of the webinar, you can learn all you need to know to ensure that the audio and video quality of your video presentations helps promote your message, rather than detract from it.

Social Media for the Rest of Us: How Boomers Can Effectively Use Social Media
Social Media for the Rest of Us: How Boomers Can Effectively Use Social Media

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Social Media is often considered a “young person’s game” with millennials positioning themselves as “experts.’ In fact, the Boomer generation is just as well-equipped, if not more, to use social media for business. 

Join this discussion to learn:

  • How social media data can be used for audience insights
  • The power of integrating social media (blogs, forums, web news AND Facebook, Twitter, etc.) into the marketing research mix
  • How to use your in-person networking skills on virtual social media sites to gain desired results
  • Why strategy and selecting the right, relevant data still reigns supreme in the age of “big data”
Webinar Promotion Techniques
Webinar Promotion Techniques

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With so many options at your disposal, planning and promoting a webinar can be tough. In this webinar we will address how you can overcome this challenge with one simple workflow.

Learn how to:

  • Generate registrations through a fast growing community
  • Leverage the power of Twitter engagement through automation
  • Streamline your entire event management process
  • Maximize exposure with natural search listings
  • Increase your ROI with integrated archive promotion  
How You Can Discover, Develop, and Deliver Winning Ideas
How You Can Discover, Develop, and Deliver Winning Ideas

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Not all “ideas” are created equal. How do some people manage to easily find “winning” ideas? Why is it important to know what category your ideas fall into, so you can take the correct action to develop them? How can you ensure your idea will be compelling enough to others?

Why attend this webinar:

  1. What best-selling authors can teach you about coming up with relevant, compelling, and intriguing ideas.
  2. How to use the Ideas Matrix to establish the right category (and action) for your ideas
  3. Why do some ideas take hold and others dont?