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[February 02, 2017 @ 1pm ET] From Big Banks to the Underbanked: FinTech's Customer-Centric Model
[February 02, 2017 @ 1pm ET] From Big Banks to the Underbanked: FinTech's Customer-Centric Model

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Financial technology, FinTech has revolutionized the financial services industry with customer-focused solutions, including, insurance underwriting, peer-to-peer money transfers, digital security, data analysis and investments.
 
“Over the last five years, middle market companies have led the way in economic growth, which contribute over $9.3 trillion to the U.S. economy and are growing faster than any other sector,” said Brendan Walsh, Executive Vice President, U.S., American Express Global Commercial Payments.
 
The growth of U.S. middle market firms (revenues from $10M – $1B), outpace the national average, with an 87% increase in number of firms, a 103% surge in employment, and a 100% rise in revenue since 2011, according to the latest Middle Market Power Index, American Express and Dun & Bradstreet, September 2016.
 
Middle market firms span all industries: 60% in manufacturing, wholesale trade, retail trade, educational and health services; have a national presence; include women and minority-owned businesses; represent 60% of global companies with 70 percent of those expecting overseas sales to increase in the next five years. – 2016 JP Morgan Chase Middle Market Business Leaders Survey
 
More than half of the world’s FinTech companies are headquartered in the U.S. Some 1,000 FinTech companies (startups and historical incumbents) raised over $105 billion in total funding and are worth nearly $870 billion in current value. – VBProfiles FinTech landscape Forbes, June 2016.
 
New York is one of the five main FinTech global hubs. With FinTech’s huge expansion and global each, marketing communications and public relations practitioners must evolve with the industry to better serve their clients.
 
In this free webinar, the authors introduce FinTech from a marketing communications, public relations and customer-centric perspective, outline the significance of financial technology’s new and faster solutions, discuss the opportunities and challenges for middle-market companies in the U.S., and explain how to create an ecosystem that benefits your company, customers and innovation partners.