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[April 19 at 2PM] The 5 Keys to Kick-Ass Content Marketing
[April 19 at 2PM] The 5 Keys to Kick-Ass Content Marketing

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We invest a lot of time, budget and effort in creating content. Yet 90% of the content fails to achieve business goals. Why? 

Without being able to identify the types of content that resonate with our core audience, knowing what will actually impact conversions and business objectives, and having a strategy to distribute our content, we communicators are spinning their wheels.

In this webinar with industry experts Shonali BurkeBrandon Andersen and Heidi Sullivan, you will explore the five core elements of a successful content marketing strategy:

  1. Content Strategy: Utilize content intelligence to know what content works – and with who.
  2. Amplification: Learn why just creating great content isn’t enough – make content marketing work for you.
  3. Influencer Engagement: Effectively reach new audiences through influencer marketing.
  4. Social PR: Integrate your campaigns across channels and engage your communities.
  5. Measurable Success: Tie your efforts back to the bottom line.
How the Trump Administration May Impact Shareholder Activism - Part II
How the Trump Administration May Impact Shareholder Activism - Part II

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CommPRO's webinar, moderated by Keith Gottfried, leader of the Morgan Lewis shareholder activism defense practice and featuring a panel of professionals with experience in the shareholder activism and political arenas,  that will discuss how a Trump administration and its policies could impact the climate for shareholder activism, the types of campaigns that activists look to pursue and the companies and industries that are targeted.