Every big event comes with its own set of challenges, and this year’s Olympics in Rio de Janeiro is no exception with the region’s current Zika virus concerns. So when your brand is faced with an issue—even one not as big as an international health crisis—how do you handle it?
Join Finsbury’s Peter Land and Cision’s James Rubec for a free webinar to learn what communication tactics you need to master to effectively manage a big event.
Find out how to:
Prepare for all possible issues with a thorough plan
Avoid damage to your brand by mitigating crises in advance
Put event attendees at ease with effective messaging
A week ago every business, hospital, school, and public agency in Dallas would have said, maybe we need to put this on our to-do list to maybe tackle in the future.
Today an affected patient is dead and at least 14 institutions are having to send spokespeople before the media. Some are already seeing the impact to their reputation and revenue.
It happens that fast.
Is it too soon to talk about Ebola Crisis Communications strategies? Crisis communications expert Gerard Braud says, “Why wait.”
You will learn: 1. Realities about the risk to your corporate reputation and revenue 2. Lessons on having a meaningful conversation with your CEO and executives 3. Shocking truths about why your company could be suddenly impacted 4. Secrets to making your efforts on this crisis go a long way toward preparing for future crises
Think Like, Act Like, and Communicate Like a Reporter…The new normal is built around crises of all sorts being amplified by both mainstream media and social media. This exponentially increases pressure on leaders, communicators and employers to communicate more rapidly and effectively than ever before in a crisis. Are you fully prepared for crisis communications and media relations in the new normal?
Crisis communications expert Gerard Braud says the secret to adapting to the new normal is to think like a reporter, act like a reporter, and communicate like a reporter. Tragic events around the world in just the past few weeks validate his premise. Paramount to your success in the new normal is changing your mindset and your preparation strategies. Braud will share with you actionable strategies that you can take on a clear sunny day so that you are communicating quickly and effectively in order to amplify official information above the noise created on social media.
In this program you will:
Learn to adapt a reporter’s mindset
Develop a 5 part strategy for effective crisis communications
Unlock the secrets necessary to change the leadership behavior within your workplace