Seems like everyone’s talking about member engagement these days, but are they all talking about the same thing?
In leading an Innovation Circle on Member Engagement for the Wisconsin Society of Association Executives, Eric Lanke discovered that they are not. Working over the past year with a diverse group of association professionals, he has seen many definitions emerge–from increasing program usage to fostering more volunteerism to dedicated service in leadership positions. On this webcast, Eric will share some of the challenges Circle participants are facing, as well as some of the solutions they have identified through their discussions. As the CEO of a national trade association, he will also share his reflections on member engagement in his own organization, and describe a new strategy he and his leadership are taking to create more involvement by their members.
