Strategies for Increasing Digital and Integrated Media Sales
Successful publishers continue to develop creative integrated media solutions to meet their clients’ needs. Media brands provide the advertisers with a plethora of options—from print, to digital, to social media, to face-to-face and virtual shows, webinars, white papers, videos and more. The choices and complexities of cross-platform media buys can stymie advertisers and paralyze salespeople. In this session you will learn how to smooth the path to nailing those big accounts.
In this workshop attendees will learn how to:
- Sell the benefits of cross-media packages
- Expand print sales skills into multi-media environments
- Provide salespeople with the ammunition they need to close business
