Take a walk through your office, and challenge yourself to see how many of your millennial workers, or those born after 1982, you can identify by name. Chances are likely that if you work for a big company, the percentage could be relatively low as most millennials do not hold high-visibility leadership roles due to a lack of experience. A recent survey from Deloitte, for instance, shows that just 28 percent of millennial workers believe their organization is making full use of their skills; and research has previously linked feeling valued as a key indicator of job performance.
As a business, one of your primary goals is to position yourself as an expert in your field so people trust your brand and rely on you to fulfill their needs. There are many ways you can establish your thought leadership position, including keynote speeches, article contributions and panel spots. One of the best ways to build up your reputation is through user engagement. When you follow these best practices, and use Onstream Media's industry-leading solutions, you will boost your brand and improve your company performance.