Generation Y prefers to communicate through mobile or social media and you want to capture them for the future of your association. Meanwhile Boomers are starting to embrace Facebook, but still prefer print media. And what about those Gen Xer’s? It seems these days everyone has a communication preference and it’s up to the association to meet those needs to keep their base active and engaged. Join us to explore best practices for addressing the values and preferences of different generations to optimize success!
